India votes Soldiers as professionals with the
best fusion of five core values along with Arjun Rampal, Kapil Dev and Neha
Dhupia and ‘Gillette salutes the Soldier’ with special solider range
~Soldiers emerge as the most
attractive men among professionals like Lawyers, Bollywood actors, IAS Officers
and Corporate Executives epitomizing the best fusion of 5 core values of
Confidence, Courage, Integrity, Camaraderie and
Grooming ~
• Gillette unveils special of soldier range,
encouraging citizens to showcase the values of camaraderie and grooming.
• Gillette announces partnership with Sainik
Welfare Organizations and will donate a percentage of sales towards the welfare
of soldiers & their families
New Delhi:
In a nation-wide survey conducted by Nielsen India, Indian men and women
uniformly declared Soldiers as the profession which best embodies the fusion of
values of Confidence, Courage, Integrity, Camaraderie and Grooming. Soldiers
emerged as the winner over other professions like Corporate, IAS Officers,
Lawyers as well as Bollywood actors with the perfect balance of these values.
Some of the key survey
revelations included:
·
87% women feel that their partner looks manlier
after a clean shave
·
91% women and 95% men feel that the 5 qualities
of a soldier – courage, confidence, camaraderie, grooming and integrity will
make them/their partner a better person
·
82% men and 84 % feel that it is important to
have the quality of grooming
·
86% men and 83% women feel that men with soldier
values have better prospects of being chosen as a groom for your
daughter/sister
·
70% women feel they are more likely to go a date
with someone who possesses the 5 values
Earlier this month, Gorgeous
Bollywood divas Lisa Haydon and Neha Dhupia came together to kick start ‘Gillette Men Wanted’ in conjunction
with the national survey, to hunt for the profession which best exhibits the
five core values. They also encouraged
consumers to vote for the professions that are a perfect blend of the 5 values.
Further to this nationwide
hunt, Soldiers emerged as the winner by a huge majority. In keeping with the
spirit of the best a man can get, Gillette salutes the Soldier winners chosen
by Indians by unveiling a new range of specially designed soldier packs. Through
this campaign, Gillette India will help generate funds for
the welfare of soldiers &
their families and will channelize the resources via a well-known NGO ‘Sainik
Welfare Organization’.
Sainik Welfare
Organization-India is a social service organization with the sole
objective of serving two segments of central government uniformed personnel,
the Serving and the Retired who shares the right to a decent standard of living
together within the same community after retirement from active service.
The funds will be used towards supporting soldiers in need, covering the below:
·
Retired Soldiers
·
Injured/Deceased Soldiers
·
Families of soldiers who are in need
Actor Arjun Rampal & Brand
ambassador of Gillette India said, “ I stand by the 95% of men
in India who believe that imbibing the values a Soldier stands for will make
one a better person. In fact, what was more interesting to note was that a majority of Indian men and women feel
soldiers are more attractive while compared to Bollywood actors! I, however
agree with them as I personally take my inspiration from my grandfather, Brigadier
Rampal, who is an army man and a perfect fusion of Courage, Integrity,
Camaraderie, Confidence and Grooming. It is also crucial to realize that there
is a soldier in each one of us and all we have to do is imbibe these values.
Let’s start by showcasing our support and salute the soldiers along with
Gillette ”
Kapil Dev, illustrious cricketer and Hon.
Lieutenant Colonel said, “It is extremely important to be confident in
whatever one does. I completely agree with Arjun Rampal that a soldier is an
ideal fusion of the qualities of Courage, Integrity, Camaraderie, Confidence
and Grooming and Gillette believes that there is a soldier in each and every
one of us. The fact that 92% of the Indian population believes that imbibing
soldier’s values will make the country a better place is a huge testament to
the recognition and gratitude amongst Indians for the soldiers”.
Grooming once again emerged as one of
the key attributes with 82% men and 84 % women stating that it is important to have the
quality of grooming as it not just makes
a man look attractive but it also defines how disciplined he is in his life. According
to the survey conducted, 87% of the women felt that their partners looked
manlier after a clean shave. Even the Indian men reflected the same sentiment
with 84% of them claiming they feel manlier when they spot the clean shaven
look.
According to Neha Dhupia, leading
Bollywood actress said, “It is a known fact that women are extremely
selective while choosing the right partner. Along with 91% of Indian women I
strongly believe that my perfect man would be someone who has in him the
qualities of Confidence, Courage, Integrity, Camaraderie and Grooming. I
personally feel that grooming is the most important value and that is why I
have been associated with Gillette for a number of years now. Men need to pay
more attention to their grooming because a well-groomed look enhances a man’s
personality and makes him even more attractive in the eyes of his woman. Even
the nation agrees with me as 86% men and 83% women feel that men with soldier
values have better prospects of being chosen as a groom for their
daughter/sister”
Speaking on this historical
occasion, Sharat Verma, Marketing Manager, Gillette India Limited, said, “We at Gillette India are
extremely proud to felicitate and applaud the heroes of our nation. Gillette
recognizes that the values of a soldier are present in each and every citizen
and we urge citizens to imbibe the values of the soldier more strongly so as to
be the Best a Man Can Get. With the new soldier product packs, we empower the
common man to make an effortless contribution and stand up and salute these
soldier values through the simple act of buying the special range of Gillette
products to showcase the values of both grooming and camaraderie and salute the
soldier.”
Also speaking on this occasion Colonel Rakesh Rana, Kirti Chakra, Chairman SWO-India,
Sainik Welfare Organisation, said, “We at Sainik Welfare
Organisation are extremely delighted to be associated with Gillette and feel
honored to be Gillette’s partner to this unique initiative ‘Gillette salutes
the Soldier’. This initiative is a conscious effort taken to benefit the lives
of the real heroes of our nation, the soldiers who have devoted their lives to
serve our country. This endeavor will go a long way in reaching out to the
families and soldiers who are in need.”
The Nielsen survey findings
brought to light some interesting facts about importance of possessing the 5
core values.
·
87% women feel that a soldier possesses courage
·
85% men feel that a soldier possesses courage
·
88% women feel that a soldier possesses integrity
·
86% men feel that a soldier possesses integrity
·
87% women feel that a soldier possesses
confidence
·
80% men feel that a soldier possesses confidence
·
78% women feel that soldier is the most groomed
profession
·
78% men feel that a soldier is the most groomed
profession
·
89% women feel that it’s very important for their
man to have camaraderie
·
87% men feel that it’s very important for a man
to have camaraderie
·
95% men says that imbibing the qualities (values)
of the soldier will make them a better person
·
91% women say that their partner would become a
better person if they imbibe the qualities(values) of the soldier
·
92% people say that imbibing soldier’s values
will make the country a better place
·
71% women are more likely to go on a date with a
guy who imbibes all the 5 values
*Gillette
India Limited claim based on research conducted by Nielsen, in Jan 2011, amongst
611 respondents
Gillette India’s facebook
page: https://www.facebook.com/GilletteIndia
For further information, please
contact
Atul
Malikram
9827092823
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