Career
in Public Relation.
Public
relation (PR) is not a new concept but an all time need of individual, group or
association. Today PR is not only a medium of developing relations but is a
career avenue for those who have excellent communication skills and who wish to
pursue a career that offers an opportunity to interact lots of people.
Public
relations play a very significant role in our daily lives. If used properly it
can inform, educate, reassure, arouse interest or result in the acceptance of a
situation. Today, public relations affect all types of organizations. Public
relations are all about communication between an organization and all those
with whom it has any form of contact. So, if you are creative, analytical and
good with words, then a career in public relations beckons.
In
the last decade, Public Relations (PR) has gained popularity and importance.
The speed of communication and the bewildering change and progress in various
fields has resulted in the rise of PR as a profession. PR has a key role to
play in informing the public about an organization and converting ignorance into
knowledge and understanding. PR analyzes the effects of organizational policies
and the reactions of the public. The public is a very important part of an
organization and is essential for its survival and success.
The
nature of work
If
you plan on entering this field, PR provides you with a wide range of work
opportunities.
·
Corporations:
You can work for departments who seek to protect and enhance a company’s reputation.
Providing information to the public as well as to special audiences such as
stockholders, financial analysts and employees would be a part of your job.
·
Non-profit
organizations: Trade and environmental organizations, social and cultural
groups, hospitals and health agencies also offer jobs to PR professionals. The
job often involves fund-raising.
·
Entertainment,
Sports and Travel: Practitioners in these areas are often concerned with
publicity for individuals and promotion of events ranging from football games
to motion pictures.
·
Government and
the military: This area includes promotion of political issues, sometimes
through lobbying, work with politicians, dissemination of information about
government activities to citizens, and distribution of information about the
armed forces.
·
Education: At
the college level, you would primarily work with alumni, faculty and
administration, students, and the public to promote the school’s image, recruit
students and raise fund. Secondary schools often have specialists to handle
community relations.
Salary
Over
the years, the status of PR professionals has changed and evolved. To keep pace
with changes, businesses and journalists have begun to rely on PR
professionals. Hence, depending on your qualification and experience, you can
expect to be paid well. Eventually you can expect to be paid a salary between
Rs.10000-Rs35000, depending on you individual performance.
The
institutions of PR course
Although
a good number of PR institutions are providing their services, across the
country to students, in their own ways, but miim (Malikram Institute of Image Management)
provides an unique and quite different course structure and facilities, which
differ from others because, we provide:
•
Serene,
peaceful, pollution free campus.
•
Laptop.
•
Hostel.
•
Internet Connection.
•
Mess.
•
Conveyance.
•
Yoga Classes.
•
Extended
campus hours for maximum interaction between teachers and students.
miim is going to start on 1st December
2011 at Indore , which is the first Image
management institute
of M.P.
For more information contact
Shweta
Sharma
coordinator
9755020247
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