Thums Up Invites Consumers in Orissa to experience the ‘Thums Up TOOFANI UTSAV’ Initiative

Thums Up Invites Consumers in Orissa to experience the ‘Thums Up TOOFANI UTSAV’ Initiative

~ A unique consumer engagement initiative where Thums Up invites consumers to a thrilling action packed show ~

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• As an additional benefit, consumers can participate in action games and win exciting prizes.
• Entry tickets for the action packed event are being made available at retail outlets on purchase of a bottle of Thums Up - 200 / 300ml – 1 ticket, 600ml – 2 tickets, 1.25L – 3 tickets and 2.0L – 5 tickets.
• One of a kind initiative consumer engagement initiative to run across more than 300 centers across India from February 15^th to April 15^th, 2012.
• Special initiative designed to connect and engage with over 2.4 million consumers across the country.

Orissa: Thums Up, India’s largest selling sparkling soft drink, today announced the launch of the ‘Thums Up TOOFANI UTSAV’, a 6-hour action packed event designed to entertain and engage consumers in Orissa. The exciting initiative is being rolled out across 25 centers in Orissa reaching out to 2, 00,000 lakh consumers through action games and enthralling performances by local artists. The one-of-a-kind consumer engagement initiative is being rolled out from February 15^th, to April 15^th, 2012.  As part of the ‘Thums Up TOOFANI UTSAV’ initiative, consumers who purchase a bottle of Thums Up, obtain entry tickets to the show. Consumers who choose the 200 / 300ml pack get 1 ticket per pack, those opting for the 600ml PET pack get 2 tickets per pack and consumers that choose the 1.25L pack get 3 tickets per pack. Consumers who choose the 2 L party pack will get 5 tickets per pack. Consumers will not only be entertained at the Thums Up TOOFANI UTSAV but they also stand a chance to win exciting prizes at the event by participating in action games.

According to Srininvas Murthy, Director – Marketing, Flavours & Thums Up,     Coca-Cola India, “Thums Up has always been associated with action, attitude and adventure - a positioning that has made it India's largest sparkling drink brand. Through the Thums Up UTSAV initiative, we aim to connect and engage with our consumers by giving them the opportunity to participate in and experience an evening of great entertainment and action. Thums Up TOOFANI UTSAV is one of our largest consumer connect initiative for Rural India and the response and encouragement that it has got from consumers over the years has guided us in making this event larger, better and more entertaining with every passing year.”

This year, the TOOFANI UTSAV will include an array of action packed games including  physical games like arm wrestling machine, power punch, Thunder Coil, Mechanical and video games, all based on the theme of action for consumers to showcase their Toofani spirit and win exciting prizes. The evening show will also have an electrifying action sequence. In some locations Thums Up will also showcase a Lazer Show allowing consumers to connect with their favorite brand.

For Media Enquiries:
Atul Malikram
9827092823

2012 Malaysian Grand Prix: Race Report

 2012 Malaysian Grand Prix: Race Report

Sahara Force India came through the rain showers to pick up eight championship points in today’s Malaysian Grand Prix as Paul Di Resta raced to seventh place ahead of Nico Hulkenberg in ninth.

P7        Paul Di Resta (VJM05/02)

Tyre strategy: Intermediates / Wets / Intermediates / Hard Dry

Paul: “The start of the race was a bit of a mess and it was all about trying to stay on the track and stay out of trouble. I did pretty well until Maldonado hit me just before the red flag, which spun me around and cost me about three places. At the restart our pace was very good on the intermediate tyres and we were able to get well up the order and stay with the leading group. As it dried out we switched to dry tyres at the same time everyone else did, which was the safe way to play it, and just tried to hold position in the points. We were a bit lucky with some of the issues for cars ahead, but in races like this you need a bit of luck and given where we started I think we can come away from here very happy with this result.”

P9        Nico Hulkenberg (VJM05/03)

Tyre strategy: Intermediates / Wets / Intermediates / Hard Dry

Nico: “I think today’s performance with two cars in the points is a great team result and I’m very happy to pick up my first points of the season. It was quite a complicated race and the rain certainly helped mix things up, but we made the most of our chances and made good calls on the strategy. I have to say that the wet conditions today were some of the worst I’ve raced in and the visibility was almost zero before the race was stopped. It was much better when the race restarted, but I struggled with the balance of the car on the intermediates, so it was just a case of trying to stay in the points and catch Vergne ahead.”

Robert Fernley, Deputy Team Principal

“Today’s result is thanks to a tremendous team effort with everybody rising to the challenges presented by the tricky conditions. It was an especially busy race on the pit wall, but on the whole I think we made the right calls, especially the timing of our switch to the dry tyres, and both drivers delivered very strong performances. It was important to pick up points on a day like this and given where we started we have to be happy with eight points. The race was not without drama, though, and Paul was lucky to emerge unscathed from the contact with Maldonado, which occurred in the very wet conditions. Both Paul and Nico came on the radio to say how poor the conditions were, and it’s to their credit that they managed to stay largely out of trouble. We now head to China determined to carry on this momentum and hopefully add some more points to our tally.”

For further Information, please contact:
Atul Malikram
9827092823 

Sonu Nigam appears on Movers & Shakers on SAB TV

Sonu Nigam appears on Movers & Shakers on SAB TV

~Ranbir is a good person ~

Mumbai: The all time favourite and contemporary singer Sonu Nigam was invited on the set of Movers and Shakers on SAB TV. The young, energetic and passionate Sonu Nigam still continues to enthrall music lovers with his versatile singing for more than a decade. Apart from singing Sonu has also acted in bollywood films making him a multi-talented personality and a role model for upcoming artist. Among the humongous list of the songs sung by Sonu Nigam,  few of his favorites are ‘Title track of ‘Kal ho na Ho’, ‘Soniyo’, ‘Tumse Mil Ke dil ka hai jo haal kya kare’ etc.

Shekhar as a host has a knack to connect with his guests and unveil a side that brings the best undiscovered facets of his guests and entertain the audiences. While chatting with Sonu he reminisced the times Sonu had appeared on his show and reminded him of good old memories of Sonu’s past appearances on the show.

In the rapid fire section he was asked to comment upon Ranbir Kapoor and he said that, “Ranbir is a good kid and very rooted person.”He added that, “I met some other star kid and felt that he was so immature and later when I met Ranbir I was impressed by his well behaved nature.”

Sonu also showed his funny and entertaining side when he imitated Udit Narayan.

Shekher Suman said that, “This was third time Sonu Nigam had been on this show, and every time he met Sonu, he was different. Shekher added that, Sonu had grown matured and is a very kind hearted person”.  

Shekhar reminded Sonu that he has sung for Adhyayan too in Raaz and Adyayan has shared a special request for Sonu to sing the same song on Movers and Shakers. Sonu sang the song and dedicated it to Shekhar and Adhyayan.

Sonu was surprised when Shekhar complimented him on his son’s rendition of Kolaveri Di and said that after Kolaveri Di -Neevan’s fame has even surpassed Sonu’s popularity.

Watch entertaining, fun filled & engaging episode wherein Sonu Nigam will reveal lots more secrets and regale viewers with his talent, much more masti with Shekhar’s top 5 and his take’s on the recent happenings of the world in true Movers and shakers style.

Catch Sonu Nigam on Movers & Shakers at 10:30 p.m. on SAB TV in the upcoming episodes

For further queries please contact: 
Atul Malikram
9827092823

Tata DOCOMO Unveils ‘Video Ringtone’ Service for GSM Customers

Tata DOCOMO Unveils ‘Video Ringtone’ Service for GSM Customers

Next Generation Video Ringtone Service that will Change the Way you Receive Calls

●      Launches Vringo, First-of-its-kind service available only with Tata DOCOMO, powered by Hungama

●      Bored of listening to audio ringtones? Now, choose and download your favorite videos as mobile ringtones

●      Videos available from a vast range of genres including the most popular Bollywood videos

Indore: Clutter breaking, first time in the industry, Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited, today announced innovative VAS offering, Video Ringtone service for its GSM customers across circles. This service is a milestone in the category as this is the first time customers can set a video in a form of ringtone.

To avail this service, customer is required to register to the service by visiting http://tatadocomo.vringo.com on his/her phone’s mobile browser which will be their homepage for managing video ringtone collection. Once the customer has successfully registered to the service, they can immediately dig in and start searching for new video ringtones called as Vringos. Post registration, customers will see a series of Vringo categories to browse video ringtones. When they like a Vringo, they can just click and “download” the same.

Commenting on this service, Mr Anupam Verma, Chief Operating Officer, MPCG Circle, Tata Teleservices Limited, said: “Video ringtone is definitely a zing thing that will entice our GSM customers instead of the boring audio Ringtone. Vringo is first ever service in Indian industry and the first with Tata DOCOMO. This innovative and exciting service will give our customers the freedom to choose a video from vast library and collection of videos available.

Vringo service costs only Re 1/day (auto renewal) which includes access to Tata DOCOMO’s huge video ringtones library. Other than the daily subscription charge, customer will pay data charges for downloading videos from the portal as per his/her data plan. Vringo portal will allow users to download high quality videos from various genres like Bollywood, funny videos, devotional videos, popular television campaigns (ads), etc and set the same as their video ringtones.

For details, visit www.tatateleservices.com and www.tatadocomo.com.

For Media Information, please contact:

Atul Malikram

9827092823