Saturday, March 24, 2012

Tata DOCOMO Unveils ‘Video Ringtone’ Service for GSM Customers




Tata DOCOMO Unveils ‘Video Ringtone’ Service for GSM Customers
Next Generation Video Ringtone Service that will Change the Way you Receive Calls

      Launches Vringo, First-of-its-kind service available only with Tata DOCOMO, powered by Hungama
      Bored of listening to audio ringtones? Now, choose and download your favorite videos as mobile ringtones
      Videos available from a vast range of genres including the most popular Bollywood videos

Indore: Clutter breaking, first time in the industry, Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited, today announced innovative VAS offering, Video Ringtone service for its GSM customers across circles. This service is a milestone in the category as this is the first time customers can set a video in a form of ringtone.

To avail this service, customer is required to register to the service by visiting http://tatadocomo.vringo.com on his/her phone’s mobile browser which will be their homepage for managing video ringtone collection. Once the customer has successfully registered to the service, they can immediately dig in and start searching for new video ringtones called as Vringos. Post registration, customers will see a series of Vringo categories to browse video ringtones. When they like a Vringo, they can just click and “download” the same.

Commenting on this service, Mr Anupam Verma, Chief Operating Officer, MPCG Circle, Tata Teleservices Limited, said: “Video ringtone is definitely a zing thing that will entice our GSM customers instead of the boring audio Ringtone. Vringo is first ever service in Indian industry and the first with Tata DOCOMO. This innovative and exciting service will give our customers the freedom to choose a video from vast library and collection of videos available.

Vringo service costs only Re 1/day (auto renewal) which includes access to Tata DOCOMO’s huge video ringtones library. Other than the daily subscription charge, customer will pay data charges for downloading videos from the portal as per his/her data plan. Vringo portal will allow users to download high quality videos from various genres like Bollywood, funny videos, devotional videos, popular television campaigns (ads), etc and set the same as their video ringtones.



For Media Information, please contact:
Atul Malikram
9827092823

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