Thums Up Invites Consumers in Orissa to experience the ‘Thums Up TOOFANI UTSAV’ Initiative

Thums Up Invites Consumers in Orissa to experience the ‘Thums Up TOOFANI UTSAV’ Initiative

~ A unique consumer engagement initiative where Thums Up invites consumers to a thrilling action packed show ~

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• As an additional benefit, consumers can participate in action games and win exciting prizes.
• Entry tickets for the action packed event are being made available at retail outlets on purchase of a bottle of Thums Up - 200 / 300ml – 1 ticket, 600ml – 2 tickets, 1.25L – 3 tickets and 2.0L – 5 tickets.
• One of a kind initiative consumer engagement initiative to run across more than 300 centers across India from February 15^th to April 15^th, 2012.
• Special initiative designed to connect and engage with over 2.4 million consumers across the country.

Orissa: Thums Up, India’s largest selling sparkling soft drink, today announced the launch of the ‘Thums Up TOOFANI UTSAV’, a 6-hour action packed event designed to entertain and engage consumers in Orissa. The exciting initiative is being rolled out across 25 centers in Orissa reaching out to 2, 00,000 lakh consumers through action games and enthralling performances by local artists. The one-of-a-kind consumer engagement initiative is being rolled out from February 15^th, to April 15^th, 2012.  As part of the ‘Thums Up TOOFANI UTSAV’ initiative, consumers who purchase a bottle of Thums Up, obtain entry tickets to the show. Consumers who choose the 200 / 300ml pack get 1 ticket per pack, those opting for the 600ml PET pack get 2 tickets per pack and consumers that choose the 1.25L pack get 3 tickets per pack. Consumers who choose the 2 L party pack will get 5 tickets per pack. Consumers will not only be entertained at the Thums Up TOOFANI UTSAV but they also stand a chance to win exciting prizes at the event by participating in action games.

According to Srininvas Murthy, Director – Marketing, Flavours & Thums Up,     Coca-Cola India, “Thums Up has always been associated with action, attitude and adventure - a positioning that has made it India's largest sparkling drink brand. Through the Thums Up UTSAV initiative, we aim to connect and engage with our consumers by giving them the opportunity to participate in and experience an evening of great entertainment and action. Thums Up TOOFANI UTSAV is one of our largest consumer connect initiative for Rural India and the response and encouragement that it has got from consumers over the years has guided us in making this event larger, better and more entertaining with every passing year.”

This year, the TOOFANI UTSAV will include an array of action packed games including  physical games like arm wrestling machine, power punch, Thunder Coil, Mechanical and video games, all based on the theme of action for consumers to showcase their Toofani spirit and win exciting prizes. The evening show will also have an electrifying action sequence. In some locations Thums Up will also showcase a Lazer Show allowing consumers to connect with their favorite brand.

For Media Enquiries:
Atul Malikram
9827092823