Mahindra honours its dealer and distributor talent through its ‘Mahindra Idols’ and ‘Ustaado Ke Ustaad Awards’
- Unique competitions aimed at recognizing talent across dealerships
- Talent hunt also aimed at propagating learning through innovation
Mumbai: Mahindra & Mahindra, India’s largest SUV manufacturer, recently, recognized the talent among its dealers and distributors at the 4th edition of Ustaadon Ke Ustaad and the 3rd edition of Mahindra Idols in Mumbai. Mahindra Idols and Ustaadon ke Ustaad are national skill competitions for sales and service personnel respectively of Mahindra & Mahindra dealerships. The competition aims to give recognition to everyone who reaches out to the customers and provides them with an inimitable experience at any Mahindra dealership pan India.
Ustaadon ke Ustaad is a national skill competition to recognize and appreciate the best talent amongst Technicians, Service Supervisors, Service Advisors, Technical Specialists and CoTEKs of the automotive sector dealerships across the country. A unique manpower capability building tool, this competition was held at four levels - at the dealership level where over 11,000 participants put up a tough fight to become eligible for Area Office level, followed by Area Office level where all dealership champions across the state competed for the title of Zonal Ustaad and finally the Zonal Ustaads came together at the national level for the coveted title of National Champions. The contest was evaluated based on live cases of customer concerns. The participants went through rounds of rigorous assessments conducted over six months, as they prepared themselves through focused learning.
Mahindra Idols is a unique talent hunt platform launched by Mahindra & Mahindra which helps the candidates showcase and enhance the spirit of selling and performance that exists in the Mahindra dealerships. The drive is an initiative to create an exciting, goal oriented, learning environment which will help recognize and reward the talents and provide a pathway to success for others in future. The contest is evaluated on three separate evaluation groups based on the selling channels viz – Personal, Commercial and High-end SUVs. It works in a four tier process – Dealership Level, Area Office Level, Zonal Level and National Level and the evaluation is based on the tested knowledge and demonstrated skills in most of the rounds. The contest includes knowledge and skills to cover various aspects of daily working of the candidates within their role. Selection and evaluation jury consisted of Mahindra officials from Zonal Office, Marketing Team and Training Consultants. At the final stages only 4 winners were chosen out of 5,500 participants.
Speaking on this initiative, Arun Malhotra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra, our dealers and distributors are an integral part of our family. They are the connect we have with our customers and hence it is important that we recognize their commitment and support. Initiatives such as Mahindra Idols and Ustaadon ke Ustaad will go a long way in inspiring them as we enable them to Rise in their areas of delivery”.
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