Toyota Launches Etios Motor Racing Trophy
– A One Make Racing Series
· Etios Motor Racing (EMR) Concept Cars unveiled at Auto Expo 2012
· Toyota Racing Development to support the racing series
· 2012 to see a whole lot of motorsport activities by TKM to popularize EMR
· Online applications will be made available from January 15, 2012
· EMR Trophy series of races to start in the second half of 2013
New Delhi: Toyota Kirloskar Motor Pvt. Ltd. (TKM) today
unveiled the concept cars of its upcoming Etios Motor Racing Trophy, one make
racing series. Continuing the Company’s global legacy of motorsports, the
racing tourney will be supported by one of the most accomplished and acclaimed
companies in motorsport history – TRD (Toyota Racing Development), the
corporate brand from the Toyota affiliate, Toyota Technocraft Co. Ltd.
This new venture from Toyota comes close on the
heels of the very successful launches of the Etios, Etios Liva and their diesel
versions, all introduced in over a span of a year. The Etios brand was
introduced in the mass segment with a youthful vibe, and the motorsport venture
is an extension of the new image that Toyota is creating in India. Toyota’s
foray into motorsport in the country also comes at a time when the popularity
of the sport is gaining momentum, more so after the resounding success of the
first ever Indian F1 race in October last year.
The EMR Trophy series that is slated to be held
in the second half of 2013 will be based on a one-make racing championship
platform, comprising of 5-6 individual race events, and will race the Etios
Sedan Petrol in the first season. The cars will be FIA qualified with racing
parts supplied by TRD, and their technical expertise will be utilized
throughout the series. Toyota will also partner and work closely with Indian
motorsport experts such as Red Rooster Racing (International) Pvt., Ltd. based
in Bangalore to better understand the needs of the sport and work towards
popularizing it.
The Etios racing platform will help talented
young racers develop their skills, and further train them to gain a competitive
edge for their future in motorsports. They will be mentored by experts in the
field, and will be given an opportunity to compete among the best in the country.
This series will not only highlight the technological prowess of the
manufacturer, but also the endurance levels of the Etios and the ‘fun to drive’
aspect of the vehicle.
The unveiling of the racing concept cars is only
the beginning of the excitement that the EMR project has in store during the
run up to the series the following year. In its effort to take motorsports
closer to its customers and the youth of the country, the EMR concept cars will
be touring 13 cities and 22 TKM dealerships across the country. Every weekend
for four months, starting the 28th of this month in Chandigarh,
motorsport enthusiasts will be given an opportunity not only to touch and feel
the Etios in its racing avatar but also engage in a plethora of racing
activities.
In addition to which, the TRD powered Etios cars
will be featured in mega road shows and exhibition races planned in the second
half of this year for a never before motorsport experience.
Mr. Hiroji Onishi, President, TMAP-Marketing and Sales who was present at the
event, said: “One of our objectives is to contribute to local motorsports
culture in every country we do business. In the Asia Pacific region, you can
see good examples in countries like Japan
and Thailand where Toyota and Toyota
Technocraft (TRD) are the driving forces behind single-make races for
entry-level young drivers. Today, I am very pleased to see the combination of
Toyota and TRD happening again in India.”
Mr. Sandeep Singh, DMD-Marketing, Toyota Kirloskar Motor said: “The Etios Motor Racing is
a special project to us, and we are very excited to introduce it to not only
motorsport enthusiasts but also all existing Toyota fans and customers in the
country. Capitalizing on our global motorsport heritage, and with support from
experts of the renowned Toyota Racing Development, we see it as an ideal
grass-roots category for young drivers to learn and make their way up the
motorsport ladder. Through our racing initiatives, we will make motorsports
more accessible not only to participants but spectators as well.”
Driver Selection
1.
Applications will be open online
www.toyotaetios.in/emr starting January 15, 2012
2.
Online application will be closed on February 15,
2012
3.
Rigorous EMR camps will be conducted between
March and June, 2012 to shortlist the drivers and arrive at the final driver
line-up
The selected applicants will go through simulator
evaluation rounds and go-kart selection rounds to begin with, and then graduate
to driving the Etios Motor Racing cars along with in-depth lectures as part of
the training process. All the training will be conducted by professional
drivers and instructors from Toyota
and local racing experts. The study material will be a combination of what is
used in Japan
and what is required by FMSCI to ensure the drivers are trained to
international standards.
Overview of TKM: |
Company name
|
Toyota Kirloskar Motor Private Limited
|
|
Managing Director
|
Hiroshi Nakagawa
|
|
Equity participation
|
TMC: 89%, Kirloskar group: 11%
|
|
Number of employees
|
Approx. 6,000 +
|
|
Land area
|
Aprox. 432 acres (approx.1,700,000 m2)
|
|
Building area
|
74,000 m2
|
Overview of TKM 1st
Plant
|
Established
|
October
1997 (start of production: December 1999)
|
|
Location
|
Suburb
of Bangalore, Karnataka State
|
|
Products
|
Innova,
Fortuner manufactured in India.
Camry,
Prado, Land Cruiser and Prius imported as CBUs.
|
|
Annual
production capacity
|
Approx.
90,000 units
|
Overview of TKM 2nd
Plant
|
Location
|
On the site of Toyota Kirloskar Motor Private Limited (on the
outskirts of Bangalore, Karnataka State)
|
|
Products
|
Corolla Altis, Etios, Etios Liva (Petrol & Diesel)
|
|
Start of production
|
December 2010
|
|
Annual production capacity
|
1,20,000 units
|
For any
further information please contact:
Atul Malikram
9827092823
Atul Malikram
9827092823
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