Buy a Mahindra Scooter & get petrol free*!

                                                                                                             

Buy a Mahindra Scooter & get petrol free*!

Mahindra 2 Wheelers introduces Long Drive Offer - Rs. 1500/- discount

for buying petrol on every scooter purchased this festive season

September, 2011, Mumbai: This festive season, Mahindra 2 Wheelers offers its customers the opportunity to celebrate without worrying about increasing petrol prices. The company’s Long Drive Offer ensures a petrol discount of Rs. 1500* on purchase of any Mahindra Scooter, allowing the owner to spend that amount on petrol. This exciting offer is valid from September 15 – October 31, 2011, at M2W dealerships across the country.

“Festivals are usually the time to visit near and dear ones, to seek blessings and to share happiness. However, increasing fuel costs may have dampened the joy of travelling and visiting friends and relatives. This unique offer is our way of ensuring that all our customers can enjoy a worry-free festive season,” said Mr. Viren Popli, Sr. V.P Marketing, Sales and Customer Care, Mahindra 2 Wheelers.

The company has been promoting the offer through television and print advertisements featuring brand ambassador, Kareena Kapoor. The highly engaging television campaign shows a peppy Kareena enjoying long drives with her family and has very catchy music. The campaign has been directed by renowned director, Pradeep Sarkar and has already received a great response.

Mahindra 2 Wheelers’ PowerScooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. Over 2,90,000 consumers have purchased Mahindra scooters since it was first launched in 2009.

*T&C apply.

For further information, please visit www.mahindra.com  and  www.mahindra2wheelers.com

Connect with us on www.facebook.com/mahindragroup

For further information please contact:

Atul Malikram

9827092823

2nd Chevrolet Global Indian Music Awards, a spectacular success

  

2^nd Chevrolet Global Indian Music Awards, a spectacular success

Fantastic performances by Shahrukh Khan, Priyanka Chopra, Sunidhi Chauhan, Shaan, Kavita Krishnamurthy, Sonu Nigam & Pyarelal, among others

Delhi :  The 2^nd Chevrolet Global Indian Music Awards (GIMA) powered by Lava Music Phones  took place today in the presence of the crème de la crème of the music and film fraternity, in a splendid ceremony at the Kingdom of Dreams, Gurgaon.

The ceremony, hosted by Ranveer Singh & Neha Dhupia featured stellar performances by celebrated musicians and Bollywood stars including Midival Punditz with Shubha Mudgal, Papon and Kailash Kher, Sunidhi Chauhan, Shaan, Sonu Nigam and Pyarelalji, Shankar-Ehsaan-Loy with the Shillong Choir, Priyanka Chopra and the King Khan – Shahrukh Khan.

A total of 31 awards under the Film and Non-Film categories were presented at this breathtaking awards ceremony. Dabangg picked up nods for Best Music Director (Sajid-Wajid & Lalit Pandit), Best Film Album, Best Music Debut for Mamta Sharma (Munni Badnaam Hui) and Best Engineer Film (Eric Pillai). The film also received Best Engineer – Theatre Mix (Leslie Fernandes), Best Background Score (Sandeep Shirodkar) and the Red FM Most Popular Song on Radio (Tere Mast Mast).

On picking up the seven wins for his debut film Dabangg, Arbaaz Khan said, “It’s been a fantastic journey and the music has played the most important contribution to the success of Dabangg. Sajid-Wajid have been fantastic along with Lalit Pandit and the rest of the team.”

A new category addition to the 2^nd Chevrolet GIMA Awards powered by Lava Music Phones  is the Chevrolet GIMA for MTV Pop-Rock Single. Agnee took home the award in the category, while Ustad Rashid Khan won the Best Devotional Album award.

Having performed a unique medley to the live-singing of the music industry’s top female singers (Kavita Krishnamurthy, Rekha Bhardwaj, Usha Uthup & Sunidhi Chauhan), Priyanka Chopra said, “A hundred years from now, I will not be here but your voices and your music will live on. Thank you for giving us actors, an opportunity to look this good. But today, most definitely you are the stars and not us.”

President & Managing Director, General Motors India, Karl Slym spoke of the performances saying, “With a firm belief in innovation and the drive to pursue excellence, Chevrolet is proud to be associated with an event like GIMA that echoes the very principles that have made Chevrolet the brand it is today. While the talent in Indian musicians leaves nothing to be desired, there remained only the need for a medium through which it could be showcased to the world. GIMA is that medium and we are convinced that it will propel Indian music to an international audience.”

Mr. S N Rai, Co Founder & Director, Lava Music Phones said, “I am really enthralled  by the high quality performances staged in GIMA 2011. All the stars charmed the audience with their scintillating acts.  “Kingdom of dreams” is a fabulous venue to organize a grand event like GIMA – this place reflects rich culture of India and its heritage. This is a tribute to the country and a must watch for both Indians and foreigners alike.”   

A special award honoring Outstanding Contribution to Indian Music – Flim went to legendary Indian composer, Pyarelal while carnatic vocalist M. Balamuralikrishna won the Outstanding Contribution to Indian Music – Classical.  The Global Musician Honour was bestowed upon A. R. Rahman, a member of the internationally renowned band, Super Heavy alongside Mick Jagger.

The Chevrolet Global Indian Music Awards, in its 2^nd edition is supported by IMI, T-Series, MCAI, SAI and other key constituents of the music world from all corners of the country. A noble endeavour to consolidate musical talent in the country, the Awards is an initiative of Wizcraft International Entertainment, India’s leading media and Entertainment Company.  The Wizcraft Honor for Best LIVE Performers went to Shankar-Ehsaan-Loy. The trio recently celebrated 15 years of their musical partnership and performed at the Awards to the songs that marked the milestones of their success.

Speaking at the 2^nd Chevrolet Global Indian Music Academy Awards powered by Lava Music Phones, Sabbas Joseph, Director – Wizcraft, said “The second edition of the Chevrolet GIMA Awards powered by Lava Music Phones has allowed us to congregate the music fraternity onto one awe-defining platform. We are humbled to see the love and support of the music industry tonight and we are certain that GIMA will prove to be the means that puts Indian music on the world stage.”

For any further details please contact:

Atul Malikram

9827092823

New beginning for Lata!

New beginning for Lata!

Rajshri’s Yahaan Main Ghar Ghar Kheli now shifts its focus on Namrata Thapa, who portrays the character of Lata in the show.  Lata was let go by her husband and in spite of being married she was living with her father and family.  But now Lata’s life has taken a positive turn. She has managed to find herself a job.  It’s a new beginning for Lata, and she feels herself to be more confident after what all had happened in her past.  We asked Namrata Thapa, how she feels her character is shaping, she says, “Lata earlier was seen as submissive and reserved.  Keeping her values intact, Lata now will be seen working to support her family.  It’s a huge step for Lata, as in our society a divorcee is looked down upon in smaller cities, metros are better. Leave alone society, many a times women of the same house also demotivate, which will be seen in Lata's case. Through the show we are trying to send a message that life should be led normally even after divorce and it should not consider it as a stigma.  ” With the job, a ray of hope has entered the otherwise simple and mundane life of Lata. Working will open up new avenues for her personally and professionally. Watch Lata’s life blossom in Yahaaan Main Ghar Ghar Kheli at 8:30, on Zee TV.

For more information, please contact:
Atul Malikram
9827092823

SAB TV launches Don’t Worry Chachu; Premieres at 7:30 pm every Mon-Friday from 3rd October

SAB TV launches Don’t Worry Chachu; Premieres at 7:30 pm every Mon-Friday from 3^rd October

Delhi, September, 2011: SAB TV‘s all set to launch a light hearted show Don’t Worry Chachu starring Asif Sheikh as Chintan Desai. The story revolves around Chintan Desai fondly called as Chachu and his lovely joint family. Starring Asif Sheikh,Sugandha Mishra, Anang Desai,Dhriti Bhatia in pivotal roles the show will premiere from Oct 3^rd and will be aired every Mon-Friday at 7:30 p.m on SAB TV

The Story of Don’t Worry Chachu revolves around a Joint family, in which interesting happenings occur daily due to Chintan Desai’s nature. Popatlal Desai (Anang Desai) is the patriarch of Desai family and is a self made man. He came to Bombay with five rupees and through his determination & perseverance he became a rich man. He along with his three sons & their families stays in Juhu. Chintan (Asif Sheikh) is the middle son of the family and has taken the responsibility of his family. Chintan as his name suggests is always worried. He is a kind hearted person who is always concerned about his people so much so that his concern has now turned into a constant worry. Chintan is over concerned but, his wife Bhavana is quite opposite to him. Popular standup comedian Sugandha Mishra has been roped into play Bhavna’s role opposite Asif Sheikh. The show is based on how the entire family gets caught in hilarious situations due to his over concerned nature.

Speaking on the launch, Mr. Anooj Kapoor, Executive VP & Business Head SAB TV said that, “Our next offering is a light hearted show that captures the plight of a good natured person who is overconcerned and overprotective about people around him and that in turn creates humorous situations.”

Vipul.D.Shah, Exceutive Managing Director of Optimystix said that, “Don’t Worry Chachu is a refreshing & unique joint family sitcom. It has lots of fun moments, interesting characters & amidst all this there is a balancing factor of Chachu who is responsible yet worried. In each family there is one such member who is overprotective and concerned about others & the humour and emotions that develop due to their concern are captured in this show.”

Chintan Desai aka Asif Sheikh said that, “I have worked on variety of shows on SAB TV and have a great association with SAB.I have experimented with my looks and worked very hard on my role. This show is worthy to be watched with your family because it gives importance to love and morals.”

The show is created & Produced by Vipul.D.Shah from Optimystix.

Don’t Worry Chachu will present light hearted entertainment in light mood. Stalwarts of comedy Anang Desai, Sugandha Mishra & Asif Sheikh who are known for their comic timing will be seen on the show and it surely will be entertaining for the viewers to watch how hilarious situation happen due to oevrconcern nature of Chachu in their family staying at Juhu.

Starting 3^rd October watch Don’t Worry Chachu on SAB TV every Mon-Fri at 7:30 pm

For more information, please contact:
Atul Malikram
9827092823

Gillette’s best shaving system – Gillette Fusion: NOW IN INDIA

Gillette’s best shaving system – Gillette Fusion: NOW IN INDIA 

●        India’s 5 most well-known men in their own right – Arjun Rampal, Rahul Dravid, Leander Paes, Baichung Bhutia and Pankaj Advani come together with the gorgeous Malaika Arora Khan to launch the Gillette Fusion system – Gillette’s best shaving  system in India

●        Designed to deliver the best manual shaves combining blade technologies, offering you the comfort of 5 plus the precision of 1™

Mumbai,September, 2011: India’s 5 most well-known male stars from across Bollywood and Sports – Arjun Rampal, Rahul Dravid, Leander Paes, Baichung Bhutia and Pankaj Advani joined hands with the gorgeous film actress Malaika Arora Khan to launch the five bladed Gillette Fusion shaving system in India, bringing the ace offering from the annals of Gillette, the world’s leader in shaving products to step -change the shaving experience for Indian men. 

The 5 hearthrobs came together with Malaika Arora Khan in an elaborate launch event, shaving with the revolutionary Gillette Fusion shaving system that combines revolutionary blade technologies to offer the the ‘comfort of 5 plus the precision of 1™’. The celebrities physically demonstrated how the Gillette Fusion technology with it’s   five blades shaving surface on the front will give you the closest shave and a single precision trimmer blade at the back will enable you to shave even the trickiest areas on your face including under the nose and side burns.

Commenting on the launch of Gillette Fusion, Sharat Verma, Marketing Manager, Gillette, said, “The launch of the Gillette Fusion range, which is Gillette’s best shaving system globally is in line with our purpose of touching and improving more lives. The Fusion shaving system with five blades in front and a precision trimmer on the back is a step change vs Mach 3 and delivers Gillette’s closest and most comfortable shave. Priced at just Rs.299**, Gillette Fusion Razor and Fusion Shaving Gel guarantee an unparalleled shaving experience through a next generation shaving technology at an affordable price.”

Rahul Dravid, the power house cricketer, affectionately referred to as “THE WALL”  known to sport the clean-shaven look added, “My association with Gillette goes back a long way, I have seen the brand evolve in India. Precision is a part of my cricketing life; I ensure that I give my best performance at all times. Being the best is about feeling the best and the Gillette Fusion razor offering the ‘comfort of 5 plus the precision of 1™’ is the most comfortable and best performing shaving system, enabling men to look and feel their best. What makes this launch truly great - no more stocking on Gillette Fusion on trips abroad.. After having used Mach 3 and now Fusion, I can testify that Fusion provides a significantly superior shaving experience vs Mach3 .Truly the best a man can get.”

Excited at the entry of Fusion in India, Gillette’s Brand Ambassador, Arjun Rampal said, “For generations, Gillette has helped its consumers to look and feel their best with constant new innovations in shaving technology. As an actor, I also need to look and feel my best at ALL TIMES, which is not always an easy task but with the new Gillette Fusion shaving system shaving has become effortless. With the launch of Gillette Fusion, Gillette has once again upped the ante of a shaving experience and as the brand ambassador I couldn’t be more excited! It’s a step change vs. Mach 3 and with the new Fusion shaving system with five blades and a precision trimmer I have experience the most comfortable shave ever.”

Leander Paes, a firm believer in the clean-shaven look said, “Gillette Fusion offers the perfect shave that we have always wanted along with added benefits of comfort and precision Gillette Fusion system razor along with Gillette Hydra gel provide a superior shaving experience by maximizing comfort and minizing any risks of cuts. At just Rs. 299** it offers fantastic value with its close shave and assures an unmatched  shaving experience and is gentle on my skin.”

Pankaj Advani said - Gillette has outdone itself again. “It is extremely important to feel good in order to look good and a good shave can go a long way in making one feel so. When it comes with the added benefits Gillette Fusion offers it becomes even more delightful. The lubra strip with multi vitamin and aloe helps provide a smooth glide to deliver the best shave a man can get. It has made my shaving experience effortless. ”

In agreement with the others, Baichung Bhutia added, “A razor which looks into all aspects of shaving and still ensures the best shave with the most ease is rare. Gillette Fusion’s launch will not only transform shaving, but also the way it is perceived. I have never used a better razor before. It has an amazing grip and glides effortlessly on my skin”

And finally, Malaika Arora Khan, an advocate of the clean-shaven look, “I am proud to be associated with Gillette .They seem to outdo themselves time and again .I have always felt if a man is clean- shaven, half the job is done as far as grooming is concerned. I never thought shaving could be so effortless. Shaving is an important aspect for men and I am glad that Gillette has launched the Gillette Fusion range which will give men an unparalleled shaving experience through a next generation shaving technology at an affordable price. With Fusion launching in India, Indian men have no excuse left to not shave every day.”

Gillette Fusion is the first shaving system for Indian men that offers the ‘comfort of 5 blades the precision of 1™ by combining revolutionary blade technologies in the front and on the back of a single shaving cartridge to deliver the best manual shave in India. Fusion system razor will be available in retail outlets across the country from 1st October 2011 at an attractive price of Rs 299** only. Fusion Hydra Gel will also be available at Rs 299**.  Gillette Fusion stands unique with its break through 5 blade Shaving Surface technology and 1 precision trimmer for the tricky shaving areas,  assuring  an unparalleled  shaving experience.

The Gillette Fusion razor includes a range of features designed to enhance comfort and precision while shaving. These include:

●        5 Blade Shaving Surface: Gillette Fusion features a breakthrough 5 blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for significantly less irritation and more comfort.

●        The Precision Trimmer™ blade:  This is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair.

●        The new Flexible Comfort Guard: This feature follows the contours of the face to help the shaving surface comfortably shave closer.

●        An Enhanced Indicator Lubrastrip: infused with Vitamin E and Aloe:  fades from green to white, signaling when optimal shave conditions have been reduced.           

●        A new, modern razor handle: Provides enhanced ergonomics and gripping surfaces, enabling men to comfortably and safely shave with either the front or the back of the single shaving cartridge.

The Gillette Fusion Hydra Gel

Fusion HydraGel's formula hydrates to soften hair and helps protect skin, so your razor can comfortably glide for an incredibly comfortable shave.

●        Reduces drag and create cushioning film under the blade

●        Reduces friction

The new Gillette Fusion range is now available in India at the following suggested introductory prices respectively.

●        Gillette Fusion Razor – Rs.299/-*

●        Gillette Fusion Hydra Gel 200 ml – Rs 299/-*

●        Gillette Fusion Hydra Gel 75 ml – 129/-*

 *(All prices are MRP inclusive of taxes)

For more information, please contact:
Atul Malikram
9827092823

Bausch + Lomb announces iconnect ‘City Model of Nagpur 2011’

 

Bausch + Lomb announces iconnect ‘City Model of Nagpur 2011’

Nargis Nandagavali from Mahila Mahavidalya wins the iconnect city model hunt 2011 and gets

~ Makeover and photo shoot by a renowned and professional photographer

~ Opportunity to be the face of Outdoor B+L Advertising Campaign in Nagpur 

 

Nagpur- Bausch+ Lomb has launched ‘iconnect’, India’s most affordable contact lenses ever, targeted at the youth in India. iconnect lenses, which provide excellent vision & comfort and are easy to handle, the pack is available at just Rs 500/- a pair. As a part of the launch campaign, Bausch + Lomb organized a national youth engagement activity named ‘iconnect - Model Hunt’, where young aspiring spectacle wearers got a chance to be the face of Bausch + Lomb iconnect outdoor campaign. Nargis Nandagavali from Mahila Mahavidalya got lucky to be the star face of the Bausch + Lomb iconnect model of Nagpur.

The campaign was held across 10 major colleges for all spectacle wearing youngsters of Nagpur to participate, where all the student participants were given on the spot makeovers. Their photographs were clicked with and without spectacles and were uploaded on the Bausch + Lomb Facebook page (www.facebook.com/bauschandlombindia). Nargis Nandagavali received the most “likes” on the competition facebook page and hence earned himself the title of the Bausch + Lomb model of Nagpur.

Bausch + Lomb has given Nargis an exclusive makeover by sponsoring his air tickets to Delhi for the photo shoot by a renowned and professional photographer – Raghubir Singh. His pictures will appear on the hoardings placed at key areas of Nagpur, along with  prize worth Rs. 5000 from Bausch+ Lomb.

Sharing his experience and journey from a normal college student to becoming a B+L’s model of Nagpur, Nargis adds, “B+L contact lenses are so comfortable to wear and have given me great confidence to believe in myself and a freedom of vision which I never knew would be such a hurdle to my journey to this fame. With the makeover by B+L, it feels like getting a complete new me by changing my life. I’m extremely excited to be the face of Bausch + Lomb’s outdoor Ad campaign in Nagpur.”

Announcing the iconnect city model of Nagpur, Mr. Akash, Commercial Director, Bausch + Lomb said, “We would like to congratulate Nargis Nandagavali on his success of winning the title of iconnect c model hunt. Nagpur is an important youth hub of the country, and hence we feel tremendously positive after receiving such good response from the students. Our aim with the city model hunt in Nagpur was to launch iconnect range. As according to our research, young people like to experiment with their looks when they make their transition from school to college thus with this model hunt, we gave these youngsters an opportunity to transform their looks by switching from spectacles to contact lenses, while ensuring a good vision.”

Talking about the marketing of the product, Mr.Mailk added, “The entire packaging and communication of iconnect will be extremely vibrant to appeal to today’s youth. We have planned  a 360 degree campaign for this activity supported with extensive ATL and BTL promotions like – radio advertising, mobile advertising, out of home advertising and café Wi Fi tie-ups, etc.”

For more information, please contact:

Atul Malikram

9827092823