Mahindra launches the ‘New Bolero SUV’

Mahindra launches the ‘New Bolero SUV’

·         The New Bolero SUV has been powered by a refined & peppy new m2DiCR engine, aggressive new front styling, a host of new technology features and new interiors

·         Starting at an attractive price of Rs. 6.35 lakhs (ex-showroom-Lucknow, for SLE BSIV version) 

·         Available in both BSIII & BSIV versions nationally

Lucknow, September, 2011: Mahindra & Mahindra, India’s largest selling Utility Vehicle (UV) manufacturer today announced the launch of the ‘New Bolero’. Powered by the refined, peppy new m2DiCR engine with better driveability and excellent fuel efficiency, the New Bolero sports more macho front styling, giving it an aggressive stance. It also incorporates new technology features like Digital Cluster with Driver Information System (DIS) and a digital Engine Immobilizer, all new stylish dashboard, new wood-finish central console and all-new seats and upholstery.

The New Generation Bolero, available in 3 variants – SLE, SLX & ZLX, starts at an attractive price of Rs 6.35 lacs (ex showroom Lucknow, SLE BSIV variant).

Speaking at the launch of the New Bolero, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd., said, “The Bolero has reigned as India’s highest selling SUV for the last 5 years in a row. The launch of the aspirational new Bolero further enhances its brand equity of being tough, rugged and durable. I am sure that the New Bolero will heighten its appeal not only amongst its core customers but also amongst the youth, further adding years to its life cycle". 

New m2DiCR Engine

Powered by the refined & peppy new m2DiCR Engine that combines the modern common rail engine technology along with the dependability and low operating cost of the DI engine, the New Bolero offers great drivability, high fuel efficiency and superior acceleration.  

Styling and aesthetics

The New Bolero is distinctly characterized by its more masculine styling. The exterior is enhanced with new muscular bumpers and a signature front grille with a classy mesh. Also adding a dash of class leading style and aspirational value to this popular and successful SUV are the specially designed stylish headlamps, outer rear view mirrors and the contemporary body decals.  These new additions on the exterior align to the tough, rugged and sporty DNA of the Bolero.

The smart exterior of the New Bolero is further complemented by its premium dual-tone interiors. Be it the all new stylish dashboard with a wood finish central console, comfortable seats with additional cushioning, drop down arm-rest on the middle row, a sophisticated digital display or the exciting new colour schemes for trims and upholstery – they all add to the SUV’s style quotient. Even the steering wheel comes with the specially designed ergonomic thumb grips for a better feel while driving.

Advanced Technology

Packed with new technology features, class leading comfort and a low running and maintenance cost, the Bolero scores highly over its nearest competitors. The advanced technology features include an advanced digital instrument cluster, a Driver Information System (DIS), transponder-based immobilizer security system, a voice messaging system and the fuel-saving Micro Hybrid technology. The latter allows the vehicle to intelligently switch the engine into the standby mode, when not required – ensuring lower fuel consumption while being more environment-friendly too. It is also equipped with a remote fuel lid opener and a rear wash and wipe.

For further information, please visit www.mahindra.com

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For further information, please contact:-

Atul Malikram

9827092823