Ashok Leyland expands its network in Madhya Pradesh

Ashok Leyland expands its network in Madhya Pradesh

Opens new dealership in Satna,
the Company’s 379^th Customer Touch Point

Satna, (Madhya Pradesh), September 2011: Ashok Leyland, the flagship of the Hinduja Group, expanded their operations in Madhya Pradesh (MP) with the inauguration of a new dealership at Satna. The new dealership, M/s. Goel Cargo Pvt Ltd., conveniently located on NH 75, Panna Road, Sohawal, Satna, set over 42,000 sq ft, is equipped with 6 service bays, having modern tools, equipments and infrastructure.

Speaking at the occasion, marking the inauguration of the Company’s 379^th customer touch point in the country, Mr. Rajive Saharia, Executive Director, Marketing, Ashok Leyland said, “With MP on a robust growth path, it was imperative for us to consolidate our presence in this State. Apart from Satna being the world’s largest cement producing district, we have seen a significant rise in the movement of agricultural, handloom and fabric goods in this region and hence see huge potential for our vehicles to do well here.”

“Satna is fast gaining importance as a key trade hub and the goods-transport capital of this region thanks to its strategic location by which it is able to serve the neighboring Uttar Pradesh and Vindhya regions. Going forward, we intend to substantially increase our foot print in MP” added Mr. Saharia.

He further elaborated that Ashok Leyland’s flagship models; 3116iL and 2516iL, in the multi-axle range have been widely accepted by customers for their rigidity, performance and low operational cost. He explained that the Company plans to aggressively expand their network into Bihar, Uttar Pradesh, Punjab, Rajasthan and Haryana and was well placed to deliver best-in-class products to their customers backed by an innovative service care package.

The Company offers the TatkaAL promise of reaching a customer anywhere on the Golden Quadrilateral or on the North-South, East-West corridors within 4 hours, restoration of vehicle in 48 hours with a penalty clause of Rs. 1,000 per day in case of any delay.  The Company has trained and developed over 16,000 mechanics and nearly 5,400 retailers across the country of which 1,952 mechanics and 814 retailers are in the region.

Apart from the TatkaAL promise, Ashok Leyland’s comprehensive Driver Care Programme is going a long way in improving the lot of commercial vehicle drivers in the country and thereby addressing the growing industry concern of a dearth of good, trained drivers. The Company is the first auto major to have two driver training institutes at Namakkal (Tamil Nadu) and Burari (near Delhi) with four more on the anvil at Haryana, Madhya Pradesh, Orissa and Rajasthan.

For further information, please contact:

Atul Malikram

9827092823