Liberty Ropes in Hrithik Roshan as the Brand Ambassador

Liberty Ropes in Hrithik Roshan as the Brand Ambassador

India’s leading shoe giant is set to take a leap with a new vibrant makeover

The leading footwear brand of India, Liberty Shoes today announced one of the most promising debonair youth icons, Hrithik Roshan, as its Brand Ambassador. With the announcement, Liberty makes a focussed attempt to establish connect with youth by giving the brand a vibrant and youthful makeover.

Elaborating on the association, Raman Bansal, Executive Director, Liberty Shoes Ltd. Said, “Hrithik has an immense sense of style and connection with the youth that complements Liberty. We are in the process of repositioning the brand by adding youthful and vibrant feel to it. Hrithik is a complete family person; he has strong family values and thus he is an apt personification of Liberty’s ideology”.

In sync with the association, Liberty’s would introduce innovative, comfortable and stylish products across all brand portfolios. The collection would soon be available in the market by the end of the month.

Madhyapradesh expansion plans:

Apart from this, Liberty is seeing Indore, Madhya Pradesh as a potential market and company is aggressively planning to strengthen its network in Madhyapradesh by opening up new stores & adding new outlets. Currently Liberty total business in M.P is 10 Crore and our target is to make it 20 Crore in coming months.

About Liberty Shoes Limited:

Liberty Shoes Ltd. Is the only Indian company that is among the top 5 manufacturers of leather footwear in the world with a turnover exceeding U.S. $100 Million. Company is producing more than, 60,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries including fashion-driven, quality-obsessed nations like France, Italy & Germany.

Liberty has developed a spectrum of 10 exclusive brands, each of which has been specially designed to cater to a specific target group across age group and genres. The brand has been on the growth path over the last few years and seeks and accelerated growth in sales in the years ahead.

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Atul Malikram

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