Tuesday, October 25, 2011

Mahindra launches ‘Verito Executive’ – a limited edition of its sedan

Mahindra launches ‘Verito Executive’ – a limited edition of its sedan 

·         Verito Executive to sport premium interior & exterior features to highlight exclusivity
·         Priced from Rs 5.95 to Rs 7.09 lacs  – ex showroom Delhi

Mumbai: Mahindra & Mahindra Ltd., has announced the launch of a limited edition of its sedan, the Verito. Christened as ‘Verito Executive’, the vehicle is primarily targeted at working professionals and businessmen. The new variant has been launched to coincide with the upcoming festive season.
The Verito Executive diesel variants have been priced at Rs 6.94 lacs (Diesel BS3) and Rs 7.09 lacs (Diesel BS4) – ex showroom Delhi. The petrol variants with 1.6 ltr MPFI engine are priced at Rs 5.95 (BS3) and Rs 5.99 lacs (BS4) - ex showroom Delhi.
The limited edition ‘Verito Executive’ has been launched in two premium colours, Pearl White and Walnut Brown that add to the style quotient of this sedan. To lend further exclusivity, premium features have been added in the vehicle’s exterior and interiors. The limited edition car comes equipped with alloy wheels and body decals, while the Executive Edition Crest and badging add to the good looks of the car’s exterior. Premium leather seating gives the interiors a rich, luxurious feel. This plush feel is also extended to the leather-wrapped steering wheel and matching door inserts. The entertainment system with integrated Bluetooth and USB are some of the classy additions to the limited range.  Blue vision headlamps have also been added in the ‘Verito Executive’.

Since its launch, the Verito has been widely acknowledged as a mature man’s sedan with a whole host of features such as class-leading space, mileage, build quality and safety. This festive season, all these benefits come gift wrapped in a  premium package which allows the consumer to indulge himself, without being an unnecessary burden on his wallet. The Verito Executive Edition, as the name suggests, has been largely targeted at the corporate professional or businessman looking to derive the best value for his money, without compromising on the finer aspects of life – someone who stands apart and above his peers without being pompous about his achievements.
Vivek Nayer, Sr. Vice President – Marketing, Automotive Sector, Mahindra & Mahindra Ltd., mentioned, “The launch of the Verito Executive Edition will add a more premium status quotient to the sedan. Together with the propositions of space and mileage which Verito is already known for, this new edition will provide premium interior and exterior features to our customers. All this at a competitive price which will further enhance the strong position which the Verito has carved out for itself on Indian roads”.
In addition to these exclusive features, the Verito Executive Edition retains all the features of the Verito D6 including Driver Airbag, ABS with EBD, Variometric Air Conditioning, Body Side Cladding, Ski Racks, Rear Spoiler and Chrome Appliqué.

For further information, please contact:
Atul Malikram

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