BIG MAGIC’S Rendezvous with the All Time Classic Hindi Films for Hindustan

BIG MAGIC’S Rendezvous with the All Time Classic Hindi Films for Hindustan
Mumbai: BIG MAGIC, the No. 1 Channel in the Hindi heartland, adds another spark to its programs. In its latest endeavor to live up to its promise of offering a variety entertainment destination to its viewers, the Channel is showcasing All Time Classic Hindi movies hand-picked up from the rich Bollywood library for BIG MAGIC viewers. Starting this weekend, Saturday & Sunday, October 29th & 30th, at 2.30pm, BIG MAGIC will showcase movies that are all time favorites and can be watched over and over again. These golden gems from the Hindi film library will simply change weekend leisure time for the better. In offering the best viewing experience to audiences, BIG Magic will recreate the magic and nostalgia of timeless celluloid tales.
As the TV viewer becomes more discerning, movies remain an important element of the overall programming mix. Movies have proven to be excellent reach builders and help garner greater eyeballs. The fact that movies have an instant connect with the viewer is undeniable as they continue to offer an extra value pack to Channels. While fiction continues to rule as the stable diet on entertainment channels, movies, especially on weekends, work as an excellent dessert. BIG Magic brings the line-up of the classic hits exclusively for its viewers.
The lineup of movies include some of the most enjoyable and entertaining movies like Chalti Ka Naam Gadhi, where you see the three Ganguly brothers Ashok Kumar, Kishore Kumar & Anup Kumar together on screen just once. The film with its delightful music, popular songs, and light-hearted romance and laughter had millions of movie goers actually enjoying the film a number of times. It also has Madhubala, who was once married to Kishore Kumar among the cast. There’s also a Dharmendra &- Hema Malini starrer, Dillagi, one of the earlier hit films of the pair. This popular pair gave several hits together and viewers will love revisiting their romance. In the twenty first century when you have Ranbir Kapoor & a Hrithik Roshan rocking Bollywood we bring BIG MAGIC viewers the hottest couple of the seventies, the heartthrob & teeny bopper pair of millions in the seventies, Rishi Kapoor with the bubbly and talented Neetu Singh, in the super hit movie Jhoota Kahin Ka. The film will bring back the youthful romance of the couple, who were much in love and tied the knot soon after. Todays hit director Rakesh Roshan too plays an important character in the film with Rishi & Neetu. Another film to watch is the Anil Kapoor & Amrita Singh starrer, Chameli Ki Shaadi, a youthful romantic movie that will still bring smile to your faces. These are just some of the movies…there’s lots more to brighten your weekends.
With shows designed and created to give a high local connect; the channel has struck a chord with the audiences since the launch. And as BIG MAGIC brightens its weekends with Bollywood films, the viewers are sure to say Dil Maange More…

Speaking about the new Hindi movie slot, Anand Chakravarthy, Business Head of BIG MAGIC, said: “Our existing weekend movie slot with blockbuster Hollywood dubbed films has met with good success and we take this forward with all time classic Hindi movies. BIG Magic has handpicked some of the finest films across decades which we are confident that this strategic programming spike will resonate well with viewers and also garner advertiser’s attention.”

Sr.No Date Movie Name
1 29th October Jhoota Kahin Ka starring Rishi Kapoor and Prem Chopra
2 30th October Chalti Ka Naam Gadi starring Ashok Kumar, Madhubala
3 5th November Dillagi starring Dharmendra, Hema Malini
4 6th November Chameli Ki Shaadi starring Anil Kapoor, Amrita Singh

For further information please contact
Atul Malikram
9827092823

SAHARA FORCE INDIA ANNOUNCES THE WINNERS OF THE ONE FROM A BILLION HUNT

SAHARA FORCE INDIA ANNOUNCES THE WINNERS OF THE

ONE FROM A BILLION HUNT

Delhi: Sahara Force India Formula One Team and Mobil 1, today announced the winners of the Sahara Force India Formula One Team Academy’s One From A Billion Hunt. After hosting the regional rounds of the One From A Billion Hunt spanning seven    cities, the Sahara Force India Formula One Team Academy has finally chosen the three winners from thousands of applicants during the final round of the Hunt recently held at Silverstone.

Arjun Maini (14 yrs. old) from Bangalore was chosen as the winner of the Sahara Force India Formula One Team Academy’s One From A Billion Hunt. The first runner up was Tarun Reddy (14 yrs.) from Chennai with the second runner up being Jehan Daruvala (13 yrs.) from Mumbai. While Arjun Maini and Tarun Reddy qualified from the Bangalore and Chennai regional rounds of the One From A Billion Hunt, Jehan Daruvala qualified through the Wild Card Entry Round that was held in Hyderabad. 

At the end of the intensive hands-on week, an expert panel consisting of Robert Fernley, Deputy Team Principal – Sahara Force India Formula One, Eddie Jordan, F1 Expert and Commentator - BBC, Anthony Hamilton and Nico Hulkenberg, Test and reserve driver – Sahara Force India Formula One Team, evaluated and picked the three winners on the basis of a holistic assessment of their multiple capabilities and proficiency in requisite areas.

Commenting on the announcement, Dr. Vijay Mallya, Team Principal and Managing Director, Sahara Force India Formula One Team said, “We have discovered three extremely talented participants during the Silverstone finals of the ‘One From A Billion hunt’. We are delighted with the response the program has received till now and we wish the winners all the very best. Through the Sahara Force India Formula One Team Academy, we look forward to help nurture and groom this young talent while providing them with the necessary skills required to be  future Formula 1 drivers for the Sahara Force India Formula 1 Team.”

The winners were chosen from the ten national finalists selected during the National Finals held in Goa. The ten finalists went on to do a week-long intensive stint at Silverstone, UK comprising sessions of driver tuition on Dmax Karts, a day at the Porsche Human Performance Centre to assess and develop fitness for motorsports and media training with Goodman Media. The ten selected drivers completed their Silverstone experience with a race in Senior Dmax karts at the Daytona Kart Circuit, Milton Keynes.

Speaking at the occasion, Eric Carmichael, Asia Pacific Marketing Manager, ExxonMobil Lubricants said: “We are delighted at the outstanding response that the “One from a Billion Hunt” has received from the karting enthusiasts across India. I would like to thank Dr. Vijay Mallya for the opportunity to work together in popularizing motorsports in India through this unique hunt and we look forward to continuing this into the future. I would like to wish the 3 young finalists of this program every success as they set out to break new ground and inspire other youngsters to join the sport. For, the day may not be far before we see an Indian driver on the podium in a Formula 1 circuit.”

“The top three were very close in the race for the championship and I have decided that all three would be sent to Europe for a comprehensive Driver Development Programme. The decision to be taken in consultation with their parents will ensure their education, lodging and training by Sahara Force India.” added Dr. Mallya.

Arjun Maini, Tarun Reddy and Jehan Daravala, will receive a fully funded European based driver development programme preparing them to become Formula One drivers. They will commence their journey to becoming a Formula 1 driver with a go-karting programme in Europe. They will then advance to appropriate single seater formula series before progressing to GP3 and GP2 and then F1. 

For further information please contact:
Atul Malikram
9827092823

SAB TV launches Saturday prime time entertainment ‘SAB Ka Evening shows’

  

SAB TV launches Saturday prime time entertainment

‘SAB Ka Evening shows’

 

Mumbai: Starting Nov 5th, SAB TV will add fresh comedy entertainment to your Saturday evenings with the launch of SAB Ka evening show that will feature a one and half hours Mahaepisode of a new family comedy every Saturday from 9pm onwards.

With this unique programming initiative the channel promises to offer a new story every week that has fresh, innovative and entertaining storyline and has varied flavours of comedy i.e. romantic comedy, family comedy, satire, comedy thriller etc with fresh cast. The shows will be produced & directed by renowned names in the industry like Ravi Rai,Siddharth Tewary,Vipul .D. Shah ,JD Majethia,Rajesh Beri and will feature prominent actors.

Mr. Anooj Kapoor, Executive VP & Business Head SAB TV said that, “We wanted to offer viewer’s alternative entertainment platform on a Saturday evening. Never before have viewers got an opportunity to sample a new comedy story every Saturday something that would impart a unique entertaining experience to their weekend family viewing.”

He further added that, “We are associating with most prolific directors, producers and artists who with their fresh concepts & light hearted content will delight the viewers across India.

SAB Ka Evening’s first show titled Oye Bunty Babloo Oye will be directed by ace director Ravi Rai and produced by Vipul.D.Shah from Optimystix.Starring Nitesh Pandey and Gaurav Gera the story revolves around two small town innocent souls Bunty & Babloo who with their inherited values, selfless and lively nature rekindle the lifeless hearts of the so called modern heartless souls of Mumbai.

Kya Hoga Is Desh Ka is a slice of life comedy that revolves around prime character Desh, a compulsive social worker who in an attempt to help solve the problems of a young man puts his personal and professional life into chaos thus creating hilarious situations. But it all ends with everything getting resolved leaving all happy and content. This story is being produced by Siddharth Tewary from Swastik Pictures and directed by Rajan Wagdhare and will be aired on 12^th ,November.

Produced by Rajesh Beri another light hearted evening show Gaadi Bula Rahi Hai is story of two families from different backgrounds travelling with one another in Indian railways. It has a stellar cast of Ranjeet, Rakesh Bedi, Shweta Kwatra, Varun Badola, Amita Nangia and Arupa Bose and will premiere on 19^th November.

JD Majethia from Hats Off productions will be producing another Saturday evening show for SAB TV.

SAB Ka evening show promises viewers across India an entertaining, fun, family time together on every Saturday.

Tune in to watch a new story every Saturday on SAB TV from 9 to 10:30 pm

For further information, please contact:
Atul Malikram
9827092823

Ragini MMS faces the censor’s scissors!

Ragini MMS faces the censor’s scissors!

Just as Ekta Kapoor’s Ragini MMS was about to be premiered on television, it has got into trouble with the censors.

Any film that needs to be telecast on television should have an U/A certificate. As Ragini MMS as released in the theatres with an A certificate for Adult viewing only, the film needed to be censored again for television.

The censors are objecting to certain scenes. However, as these scenes are integral to the film, the producers are fighting against these cuts which would affect the basic flow of the film. In fact, it has been learnt that Ekta Kapoor is personally fronting the issue with the censors. Recently, two films almost in a similar genre, Haunted and Murder 2 were given U/A, and also premiered on television.

Sources indicate that there is immense interest from the advertisers for advertising during the film, given its superhit status and the huge buzz that was present during the theatrical release, and therein the need to get the film censored early.

Readers will remember the many controversies during the theatrical release including a threat of legal action from 22 year old Delhi girl Deepika, the supposed real inspiration behind the story, and strong opposition from certain segments of the public. Despite these controversies the film, a paranormal supernatural thriller, went on to become a superhit at the box-office.

With this new round of controversy erupting, Ragini MMS once again promises to be a superhit on television, that is, if the censors permit!

For further information, please contact:

Atul Malikram

9827092823

Maxximo Mini Van achieves 26% Market Share within six months of launch

Maxximo Mini Van achieves 26% Market Share within six months of launch

·         Market Share spurred by success across markets Pan India

·         Records an impressive 35% market share during September 2011 

Mumbai:  Mahindra and Mahindra Ltd., a part of the US $12.5 billion Mahindra Group today announced that its Maxximo Mini Van had garnered a 26%* market share in the minivan segment within six months of its launch. Maxximo Minivan made its foray into the minivan segment with its launch in April 2011 following the success of the Maxximo, India’s first mini truck with CRDe technology.

In addition, the Maxximo MiniVan has been clocking impressive volumes month-on-month ever since its launch and has set a new benchmark in sales during September 2011 by achieving a 35%* market share vis-a-vis its nearest competition.

Speaking on this achievement, Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Division, Mahindra & Mahindra Ltd said “The Maxximo Mini Van has successfully delivered on its promise of being a game-changer by offering class-leading space, comfort, safety, power and mileage. With the phenomenal response to the Maxximo Mini Van, it is clear that we are driving positive change in the lives of our customers by helping them prosper.”

Mr Nayer further added, “Products from Mahindra’s state-of-the-art Chakan plant, the Maxximo Load Carrier & the Mini Van, are a perfect embodiment of Mahindra’s philosophy of Rise. Both these vehicles will help our customers with the power of advanced C2 CRDe technology, car-like comfort and safety, all in a stylishly designed package”.

The Mini Van’s superior value proposition has seen it find acceptance in multiple segments. Prospects in the entry-level contract carriage segment find favour with the Mini Van on account of its powerful and economical diesel engine coupled with its “van” properties. Another segment where the Mini Van has shown much promise is the stage carriage segment. Prospects in this segment appreciate the Mini Van for its wide-body, comfortable seats and rigid monocoque body. The Mini Van has also found acceptance as a vehicle to ferry school-children, by tour & travel operators that operate on limited distance routes and is also bought by business enterprises for the purpose of transporting their staff.

For further information, please visit www.mahindra.com

Connect with us on www.facebook.com/mahindragroup

For further information, please contact:

Atul Malikram

9827092823