Friday, December 9, 2011

Sheer Driving Pleasure on Indian Roads revealed in the Hollywood Blockbuster ‘Mission: Impossible – Ghost Protocol’



Sheer Driving Pleasure on Indian Roads revealed in the Hollywood Blockbuster ‘Mission: Impossible – Ghost Protocol’
BMW India co-hosts official fan screening of ‘Mission: Impossible – Ghost Protocol’ with Viacom 18 Motion Pictures in Mumbai 
Hollywood superstar Tom Cruise in Mumbai for the exclusive fan screening.


Mumbai. Twelve days before the film’s worldwide release, BMW India co-hosted the official fan screening of the Hollywood blockbuster ‘Mission: Impossible – Ghost Protocol’ together with Viacom 18 Motion Pictures on 4 December 2011 at Mumbai.  
Hollywood superstar Tom Cruise welcomed more than 400 high-profile BMW guests to the exclusive fan screening of the ‘Mission: Impossible – Ghost Protocol’ in Mumbai along with actors Paula Patton and Anil Kapoor, who star in the fourth edition of ‘Mission: Impossible’, one of the biggest film franchises in the world. Bryan Burk, Executive Producer of the film, was also present at the fan screening. 
Dr. Andreas Schaaf, President, BMW India said, “The new BMW 6 Series Convertible and other BMW models appear in ‘Mission: Impossible – Ghost Protocol’ along with the BMW Vision EfficientDynamics concept car.  A series of car scenes of ‘Mission: Impossible – Ghost Protocol’ were, in fact, shot in Mumbai earlier this year. That is why, we are very excited to celebrate the exclusive fan screening with the film’s cast and high-profile BMW clientele here in Mumbai.” 
‘Mission: Impossible – Ghost Protocol’ continues BMW Group’s long-standing involvement with the entertainment industry. The company has provided vehicles for high-quality film projects, television and music productions for more than 35 years.  
The thriller ‘Mission: Impossible – Ghost Protocol’, directed by Brad Bird, is being released in India on 16 December 2011 by Viacom18 Motion Pictures. 
BMW India
Headquartered in Gurgaon (National Capital Region), BMW India is a 100% subsidiary of the BMW Group. Till date BMW Group has invested 1.8 billion Indian Rupees. The wide range of BMW activities in India include the establishment of a production plant in Chennai (Tamil Nadu), parts warehouse in Mumbai and development of a dealer organisation across major metropolitan centres of the country. The BMW Plant Chennai produces the BMW 3 Series, BMW 5 Series and the BMW X1 in petrol and diesel variants.  The new BMW X3 is produced in diesel variants. The BMW Plant Chennai has the capacity to produce 11,000 units per year on a double shift basis. The total number of employees at BMW India is 650. Up to 1200 jobs will be created in the dealer and service network. Currently, BMW India is present at 25 locations in the Indian market. By end of 2012, BMW India will aggressively expand its dealer network by increasing the number of outlets to 40 across major metropolitan centers and emerging markets in India.  

Viacom18 Motion Pictures  
Viacom18 Motion Pictures, part of the Viacom18 Group, is India’s premier full-service motion pictures company, with business spanning concept (or creative) development, production, marketing, distribution, merchandising and syndication, worldwide. To successfully explore newer genres, differentiated concepts and fresh talent, Viacom18 Motion Pictures has launched a new banner – ‘Tipping Point Films’, that focuses on execution of ‘clutter-breaking’ projects. For 2011-12, Viacom18 Motion Pictures has an unparalleled release slate with projects across genres, across scale and across talent. This includes collaborations with Anurag Kashyap for ‘Shaitan’, ‘Michael’ and ‘Gangs of Waseeypur’(2 parts), ‘Buddah’ (starring Amitabh Bachchan) by Puri Jagannadh and co-produced with AB Corp, Abbas-Mustan’s ‘Players’ and David Dhawan’s ‘Chashme-Baddoor’. Over the last 3 years, Viacom18 has to its credit (through Studio18) some of the biggest hits of the decade including Jab We Met, Singh is Kinng, Welcome and Ghajini.
Press and Corporate Affairs 
Atul Malikram
9827092823

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