Johnnie Walker gives consumers an exclusive opportunity to experience the glamourous lifestyle of Formula 1
~ Introduces the special edition Johnnie Walker F1 Gold Pass Pack to celebrate the 2011 Formula 1 season ~
Mumbai, June 2011: Johnnie Walker, the world’s number 1 Scotch whisky brand, has launched a special edition Johnnie Walker F1 Gold Pass Pack to celebrate its association with the Vodafone McLaren Mercedes Team. This special edition pack includes a Johnnie Walker Black Label accompanied with the Johnnie Walker Gold Pass and will be available at leading liquor stores in select markets from June onwards.
‘The Johnnie Walker Gold Pass’ is a part of Johnnie Walker’s ‘Step Inside the Circuit’ campaign –which offers consumers exclusive access to the stylish and sophisticated world of Formula 1. The Johnnie Walker Gold Pass opens up a wealth of Step Inside the Circuit benefits including exclusive access to Formula 1 after parties, watching the races live at exciting locations, opportunities to partake in the uber chic lifestyle of Formula 1 and meet Formula 1 legends like Mika Häkkinen, Lewis Hamilton and Jenson Button.
Commenting on the exclusive Johnnie Walker F1 Gold Pass Pack, Abanti Sankaranarayanan, Marketing & Innovation Director, Diageo India says, “Johnnie Walker is introducing the F1 Gold Pass Pack to give its consumers a chance to experience the glamourous world that is associated with the motorsport, first-hand. Johnnie Walker Gold Pass Members will get a chance to ‘Step Inside the Circuit’ with exclusive opportunities: from meeting current Vodafone McLaren Mercedes drivers to watching the Indian Grand Prix live. The Johnnie Walker F1 Gold Pass will give consumers the privilege to experience the epitome of luxury.”
The consumer needs to register as a Johnnie Walker Gold Pass Member on www.johnniewalker.in to gain access to all the special privileges. Visit the Johnnie Walker Facebook page (www.facebook.com/johnniewalkerindia) for more information.
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