Via launches “Mera Trip, Mera Price” offer

Via launches “Mera Trip, Mera Price” offer

Bridging the gap between Demand and Supply by ‘Empowering the Consumers to decide the price they want to pay to Fly or stay in a hotel. 

Continuing the tradition of launching innovative customer centric products in the market, Via has launched another innovative product -  ‘Mera Trip’, ‘Mera Price’ - whereby consumers will get to name their price for their next Flights, Hotels and Holiday packages  to fit their budget.

VIA believes, this is a game changer in the Indian travel industry and ‘Mera Trip’, ‘Mera Price’ aims at empowering the consumers by allowing them to have a say in the pricing of services.

The value proposition is two-fold. The customer is able to buy flight, hotel or holiday at a substantial discount below the retail price whereas sellers are equally motivated. The reason for this is they can generate incremental sales by liquidating unsold inventory at discounted prices without diluting their brand equity since the entire process is behind the Via platform.

The service is focused primarily on leisure travellers given the value proposition is price driven as opposed to convenience in terms of time of flight or airline preference.  Instead of staying at home, consumers could now afford to fly and stay at hotels. Add to this the fact that airlines and hotels have excess capacity; it is a win for all: consumers, airlines and hotels.

The principle is simple, everyday millions of people are travelling on work or pleasure and need to travel and stay in hotels. But may not choose to fly or stay in good hotels since the price may be beyond their budget.

Add to this the fact that there is excess capacity in rooms and airline seats on many sectors/destinations.  To help maximise revenue, Via has once again based on Market and consumer needs launched yet another First..Mera Trip, Mera Price.

VIA offering is geared towards utilization of excess capacity and enabling suppliers capture incremental sales without publicly discounting their product. 

The process is simple

1.     A customer logs on to www.via.com

2.     Enters relevant details like sector he / she wants to fly or a city he/ she wants to stay in

3.     Enters a bid price….Via will then check in real time the  availability with the Hotel or Airline and based on unsold inventory and a price confirm the  availability for the bid price or  a little more . Test launched on the 31^st January, the response was phenomenal and now Via is rolling out the Product ‘MERA TRIP’,  ‘MERA PRICE’ nationally.

This unique product by Via aims at creating a win-win situation for the consumers as well as the service-providers. This product would address limitations inherent in traditional seller-driven pricing mechanisms in a manner that offers substantial benefits to both buyers and sellers. 

Via's 'Mera Trip' , ‘Mera Price’ service is truly unique for a country where millions of people are willing to travel as prices that seem reasonable, matching the space capacity that exists in Airlines, Hotels and Car rentals.

Commenting on the same Vinay Gupta, CEO & Founder, Via said “This unique ‘demand generation system’ uses the information sharing and communications power of the internet to create a different way of pricing services based on real time consumer demand and help supplier partners (airlines and hotels) sell their excess capacity to a differentiated segment of buyers.

“The process would create a balance between the interests of buyers, who are willing to accept trade-offs like not necessarily travelling at a particular date and time  in order to save money, and sellers, who are prepared to generate incremental revenue by filling up unsold inventory without  cannibalising on existing business.

With Via, ‘Customer is indeed the King’ and the Partners like Airlines and Hotels true beneficiaries since an unsold seat or a room is a perishable commodity.

 For Further information contact:

Ritu

9827092823