Arrival of the new
Icons: MINI, MINI Convertible and MINI Countryman launched in India.
Three exclusive MINI
dealers to be introduced in New Delhi and Mumbai.
New Delhi. The BMW Group today introduced MINI as a premium small car brand
in India. The MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and
MINI Cooper S Countryman are launched in India and can be ordered as CBU
(completely built-up) units.
Dr. Kay Segler, Senior Vice President, MINI Brand
Management and Business Coordination said, “By launching the new MINI ten years
ago, we created the most exciting premium small car brand in the world. Our
approach was: From the original to the original. Since then, we have been
busy growing the MINI Family with bold models such as MINI Convertible and MINI
Countryman. As one of the world’s top growth markets, India is a great
place to continue accelerating MINI’s global momentum. We are sure MINI fans in
India are as excited as we are.”
In 2012, MINI India will establish three exclusive
outlets in the Indian market: Deutsche Motoren and Bird Automotive in Delhi
(National Capital Region) and Infinity Cars in Mumbai.
Dr. Andreas Schaaf, President, BMW Group
India said, “Around the world, MINI has become a byword in the
premium small car segment for expressive design, premium quality and
unmistakable driving fun. MINI’s innovative profile has enabled the brand to
win over a trend-conscious and quality-oriented target group. With the launch
of MINI, the BMW Group debuts in the premium small car segment in India. In the
start-up phase, BMW Group’s main focus will be to concentrate on successfully
establishing the MINI brand in India. At a later stage, the BMW Group will
focus on further development of dealer network and higher sales volumes.”
The MINI (MINI Cooper and MINI Cooper S), MINI Cooper
Convertible and MINI Cooper S Countryman will be available in six-speed automatic transmission with powerful and efficient petrol engines.
The ex-showroom prices of the new MINI cars in India
are as follows –
|
MINI
Cooper
|
:
|
INR
24,90,000
|
|
MINI
Cooper S
|
:
|
INR
27,90,000
|
|
MINI
Cooper Convertible
|
:
|
INR
29,99,000
|
|
MINI
Cooper S Countryman
|
:
|
INR
31,99,000
|
Every MINI is unique and stands out from the crowd due
to its distinctive design. All the MINI models put a smile on their owner’s
face with outstanding performance and leading efficiency in their respective
class.
MINI: A global success and ‘Car of the Decade’.
The modern MINI combines an agile ‘Go-kart’ handling
as its most natural characteristic with cutting-edge efficiency and
uncompromising premium quality. MINI has established itself around the world as
a symbol of urban driving fun and an indispensable element in its driver’s
mobile lifestyle.
MINI Convertible: Inspiringly Agile, Refreshingly
Open.
The MINI Convertible blends the brand’s hallmark
attributes with the refreshing feeling of open-air motoring with greater
intensity than ever before. Again, the brand’s soft-top representative is
unmistakably a MINI. Its proportions, short front and rear overhangs, large
wheel cutouts, the height of the waistline and numerous design features typical
of the brand clearly show that this is a full-fledged member of the MINI
family.
MINI Countryman: Taking driving fun into new
territory.
The MINI Countryman takes the hallmark MINI driving
fun to a new dimension and marks the arrival on the scene of a MINI with four
doors, a large tailgate and a variable-use interior capable of accommodating up
to five people. The MINI Countryman is also the brand’s first model with a body
over four metres in length. Its advanced chassis technology and the extremely
precise and efficient Electric Power Steering ensure that the typical MINI
‘Go-kart’ driving experience is preserved.
For further detail, please coordinate:
Atul Malikram
9827092823
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