Tuesday, August 30, 2011

Celebrate this Eid with Precious White Platinum

Celebrate this Eid with Precious White Platinum

Platinum- The Ultimate Choice for Men

Celebrate the conclusion of the precious and holy month of fasting with precious white platinum jewellery. Platinum, a naturally white metal, is perfect to commemorate the special occasion of Eid. From the time that it is mined, till the final product this pure metal is absolutely white. This natural colour will not fade nor tarnish with time. Today, platinum is fast becoming the metal of choice for the man who wants nothing but the very best.

Platinum is a denser, heavier and stronger metal so it feels more substantial to the wearer as compared to other metals and is yet understated, sophisticated and elegant. Platinum appeals to the man’s sense of practicality as the metal withstand the rigors of daily wear. It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity and unmatched status. 
The platinum range for men includes charismatic rings, striking bracelets and chains, just right for men of style. Textured platinum rings with smart patterns studded with flush set diamonds, in a subtle matte finish to add that extra dynamism to the ring. Geometric designs in bracelets, crafted with alternating matte and high polish links resulting from sheer genius. The platinum collection also includes light weight platinum chains, handsomely crafted for masculine sensibilities. 

Platinum Guild India Quality Assurance Programme

Look for the Pt 950 engraving as a hallmark of purity on every platinum jewellery
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

About Platinum Guild International
Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.

Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

For further details log on to:  www.preciousplatinum.in

For further details please contact:
Atul Malikram

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