Monday, July 4, 2011

SAB TV launches “Happy Housewives Club”

SAB TV launches “Happy Housewives Club”
A show featuring housewives from across India 
~Starts July 4th, Mon-Fri, 1:30 pm~

In another first SAB TV, India’s leading family comedy entertainment channel creates a unique platform for Housewives to showcase their talents across the nation through its new show ‘Happy Housewives Club’. There are more than 250 HHC Clubs across 40 cities already and number of clubs growing exponentially. The show will premiere on July 4th on SAB TV and will be aired every Mon-Fri at 1:30 pm.

The initiative, the first of its kind to be showcased on Indian Television is an inspiration to many a housewife who have come out of the mould of being a home-maker, a  mother and a dutiful daughter-in-law to showcasing her talent through this show.

HHC would enthuse housewives to expand their skill sets in order to show the same on the channel. This would automatically mean that they will utilize more of their time towards fresh and interesting pursuits and that in turn would satisfy them more. Indeed ‘Asli Mazaa SAB Ke Saath Aata Hai.

Speaking on the launch, Mr. NP Singh, COO, MSM said that, “SAB with this initiative will strengthen its bond with the housewives across cities in India. This for sure will help SAB gain more loyal viewers.”

Anooj Kapoor, Executive VP & Business Head, SAB, said that, “We offer light hearted content on our channel that the entire family watches together and brings smiles to viewer’s lives. With our initiative of launching Happy Housewives Club we are giving a platform to the housewives across India to showcase their hidden talent and make them and their families proud of what they are actually capable of achieving by recognizing their true potential.”

‘Happy Housewives club’ is an opportunity for the housewives to explore their creative side while socializing with like minded women. Having garnered tremendous support from women across the country, SAB TV has formed over 200 such clubs. This initiative will expand the SAB family and extend the core values of SAB like positive thinking, driving core family positive values, being happy and optimistic.

Anchored by various female characters from SAB TV shows like Indumati (Sucheta Khanna), Kokila (Ami Trivedi) & Vibhavari Tendulkar (Kishori Godbole) the show is being produced by Deepti Bhatnagar Productions.

Deepti Bhatnagar said that, “The idea behind the show was simple! Connect with women from across the country with something that binds them all together. Happy Housewives Club is an initiative for the housewives, by the housewives.”

SAB TV believes behind every happy family is a happy housewife and hopes that the Happy Housewives Club initiative has only given them a reason to be happier. The show is a candid representation of the housewives’ plethora of talent which will be seen in its full bloom. The simplicity, honesty, and loving nature of the housewives will bring happiness and smile to your face throughout the week every Monday to Friday at 1:30 pm only on SAB TV.

Watch the housewives in a never seen before avatar. Who knows, the next time you tune in you might just catch your humble next door housewife on the show.

Watch Happy Housewives Club every Mon-Friday at 1:30 PM only on SAB TV

For more detail, please coordinate:
Atul Malikram

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