Mahindra’s Yuvraj 215 drives into Madhya Pradesh, all set to revolutionise the tractor industry

Mahindra’s Yuvraj 215 drives into Madhya Pradesh, all set to revolutionise the tractor industry

Synopsis:

Ø  With best in class features, Yuvraj is best suited for inter culture and small field pans

Ø  Yuvraj aims to ensure comfort for the operator as it boasts of its first water cooled single cylinder engine.

Ø  Yuvraj is an affordable tractor option at  Rs. 1,98,000/-

Mahindra & Mahindra Ltd. (M&M), the market leader in the Indian tractor industry, rolled out its 15 HP tractor, Yuvraj 215, in Madhya Pradesh, today.  Mahindra’s Yuvraj 215 ensures value for money with its cutting edge tractor technology at Rs. 1,98,000.  Compact, versatile, fuel efficient and easy to operate the Yuvraj 215is ideal for a farmer with small landholdings, who is primarily dependent on farming with bullocks and seeks to increase productivity at an affordable cost.

Powered with a haulage capacity of 1.5 tonnes the Yuvraj 215 drives at a top speed of 25.6 Kmph. It also boasts of a first in its segment with water cooled single cylinder engine and side shift gear lever, thereby ensuring comfort for the operator.

It is ideal for farmers with 2 to 5 acres of land, who have conventionally ploughed with bullocks or power tillers but aspire to own a tractor. This nifty tractor is also apt for farmers who require an additional tractor for specific applications like inter-culture, power generation or water pumping. Further, vegetable farmers, as well as those who own orchards, or cultivate crops such as soyabean or cotton can also benefit from the Yuvraj’s strong value proposition of productivity, power and performance. In cotton crops the Yuvraj 215’s small size allows it to move between the standing cotton crop for key operations such as interculture.

Mr. Sanjeev Goyle, Senior Vice President, Marketing & AppliTrac, Farm Equipment Sector, Mahindra & Mahindra Ltd., said “At Mahindra & Mahindra, our objective has always been towards increasing farm productivity and enhancing rural prosperity. Having said that, we realized the low penetration of tractors amongst farmers at the bottom of the pyramid and felt a distinct need to create a product for farmers, with small landholdings. The Yuvraj 215 is India’s first 15 HP tractor with many firsts to its credit. Apart from offering an unbeatable value proposition and world class technology at an attractive price, it is part of our vision to deliver FarmTech Prosperity to farmers through its multiple application features.

According to Mr. Avinash Patankar, Senior Vice President, Sales, Channel Development & Customer Care, Farm Equipment Sector, Mahindra & Mahindra Ltd., “Our proposition is to take the Mahindra lineage of name, quality, fuel efficiency and trust to a whole new consumer segment. We have launched the Yuvraj 215 in Gujarat and Maharashtra and it was well received in these markets. Madhya Pradesh is an important market for us and we are delighted to introduce it here today.  Further, in our endeavour to deliver FarmTech Prosperity, we strive to not only help India’s farmers increase their agricultural yield and productivity but also ensure a better quality of life for them.”

The Yuvraj 215 is equipped with various features offered for the first time in small tractors. These include:

1. Lowest Price in its range at Rs 1,98,000 /-

2.       Hydraulic with AD & DC, first time in tractors below 20 HP for smooth operation and better performance with draft implements

3.       Side shift gears with Fatigue-free ergonomics for driver comfort

4.       25.6 Kmph road speed enables more trips for haulage

5.        First single cylinder water cooled vertical engine which does not allow over heating

6.       Best fuel economy and better than current small tractors/power tiller. Farmer enjoys the benefit of low operational cost among all tractors in its range

7.       Enhances productivity per hectare in comparison to other small tractor/ power tillers

8. Compact in size (wheel base and wheel track) best suited for inter-culture and for small field pans

9. It is light in weight at 780 Kg, leading to low soil compaction and hence better yield

10. Standard PTO Scoring for easy adaptability for attachments like Sprayer / Generator / Water pump

For further information, please visit www.mahindra.com

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For further enquiries please contact:

Atul Malikram

9827092823