Mahindra launches its unique “Mobile Seva” across Southern India

                                                                                    

Press Release                                                                                       For Immediate Publication

Mahindra launches its unique “Mobile Seva” across Southern India

First of its kind customer centric initiative for the commercial range of vehicles

Mahindra & Mahindra Ltd., a part of the US $7.1 billion Mahindra Group, announced the launch of the “MAHINDRA MOBILE SEVA.” This is a unique customer centric initiative, aimed at providing door step service solutions for its 3 Wheelers and other commercial vehicles. A first of its kind initiative in the commercial vehicle space, the “MAHINDRA MOBILE SEVA” has been commissioned across the southern states of Andhra Pradesh, Tamil Nadu, Kerala and Karnataka.

This service will also be rolled out across the country, in a phased manner. Being a major market for commercial vehicles, 30 of these mobile service vans are currently commissioned in the southern states.

Speaking about the initiative, Mr. Arun Malhotra – Senior Vice President – Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., said “With the launch of these mobile service initiatives, we were keen to increase our commitment to the customers in the Small commercial vehicle segment. Our endeavour is to provide utmost convenience and seamless service to our customers through these doorstep services, which have otherwise been lacking for the customers in this segment. We shall continuously enhance our value proposition to our customers for a long term relationship. Going forward we are confident that such initiatives will chart a new path for the industry.”

Manned and operated by the company’s authorized dealers across the states, this facility will provide service and spare parts solutions to the customers at their door step, to reduce the time and effort taken to travel to the service centers. These mobile vans will travel in a fixed and specified route every day, to ensure that the customers get a reliable support from Mahindra, for their livelihood earning vehicles, anytime and anywhere they need assistance.

Further, the company also intends to launch this initiative across the country, to assure its commercial customers of a reliable after sales support.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image. The Group recently unveiled its new brand positioning – Mahindra Rise.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs, SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services, now known as Mahindra Satyam.

Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit organization holding the largest database of primary corporate climate change information in the world.

For further information, please contact:

Atul Malikram

9827092823