Mahindra honours its dealer and distributor talent through its
‘Mahindra Idols’ and ‘Ustaado Ke Ustaad Awards’
- Unique competitions aimed at recognizing talent across dealerships
- Talent hunt also aimed at propagating learning through innovation
Mumbai: Mahindra & Mahindra,
India’s
largest SUV manufacturer, recently, recognized the talent
among its dealers and distributors at the 4th edition of Ustaadon Ke Ustaad
and the 3rd edition of Mahindra Idols in Mumbai. Mahindra
Idols and Ustaadon ke Ustaad are national skill competitions for sales and
service personnel respectively of Mahindra & Mahindra dealerships. The
competition aims to give recognition to everyone who reaches out to the
customers and provides them with an inimitable experience at any Mahindra
dealership pan India.
Ustaadon ke Ustaad is a national skill
competition to recognize and appreciate the best talent amongst Technicians,
Service Supervisors, Service Advisors, Technical Specialists and CoTEKs of the
automotive sector dealerships across the country. A unique manpower capability
building tool, this competition was held at four levels - at the dealership
level where over 11,000 participants put up a tough fight to become eligible
for Area Office level, followed by Area Office level where all dealership
champions across the state competed for the title of Zonal Ustaad and finally
the Zonal Ustaads came together at the national level for the coveted title of
National Champions. The contest was evaluated based on live cases of customer
concerns. The participants went through rounds of rigorous assessments
conducted over six months, as they prepared themselves through focused
learning.
Mahindra Idols is a unique talent hunt
platform launched by Mahindra & Mahindra which helps the candidates
showcase and enhance the spirit of selling and performance that exists in the
Mahindra dealerships. The drive is an initiative to create an exciting, goal
oriented, learning environment which will help recognize and reward the talents
and provide a pathway to success for others in future. The contest is evaluated
on three separate evaluation groups based on the selling channels viz – Personal,
Commercial and High-end SUVs. It works in a four tier process – Dealership
Level, Area Office Level, Zonal Level and National Level and the evaluation is
based on the tested knowledge and demonstrated skills in most of the rounds.
The contest includes knowledge and skills to cover various aspects of daily
working of the candidates within their role. Selection and evaluation jury
consisted of Mahindra officials from Zonal Office, Marketing Team and Training
Consultants. At the final stages only 4 winners were chosen out of 5,500
participants.
Speaking on this initiative, Arun Malhotra,
Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra
& Mahindra Ltd. said, “At Mahindra, our dealers and distributors are an
integral part of our family. They are the connect we have with our customers
and hence it is important that we recognize their commitment and support.
Initiatives such as Mahindra Idols and Ustaadon ke Ustaad will go a long way in
inspiring them as we enable them to Rise in their areas of delivery”.
For further
information, please visit www.mahindra.com
Connect with
us on www.facebook.com/mahindragroup
For further enquiries please contact:
Atul
Malikram
9827092823
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