COLGATE-PALMOLIVE LAUNCHES COLGATE® 360°® SURROUND TOOTHBRUSH

 

COLGATE-PALMOLIVE LAUNCHES COLGATE® 360°® SURROUND TOOTHBRUSH

Innovative Surround design can help you impress your dentist on your next visit

Mumbai: Colgate-Palmolive (India) Ltd, the market leader in oral care, has introduced Colgate 360° Surround - a ground-breaking and innovative toothbrush with a unique head that is packed with special cleaning features to provide a ‘whole mouth clean’ experience. The Colgate 360° Surround features Surround bristles that simultaneously clean both sides of teeth and reach down to the gum line. These Surround bristles, combined with the brush’s wraparound cleaner, and cheek and tongue cleaner, provide 3X germ removal action.

Rekha Rao, V.P. Marketing, Colgate-Palmolive (India) Ltd said, “As market leaders, we are committed to the research and development of revolutionary products that help consumers maintain and improve oral health. Many people don’t know that 80 percent of the germs in the mouth are not really on teeth but on the cheeks, gums and tongue. Conventional toothbrushes only clean teeth and thus, the residual germs on soft tissues like cheeks, gums and tongue may lead to dental problems. The Colgate 360° Surround Toothbrush has been

Product features

·         The unique Surround bristles extend beyond other bristles to simultaneously clean both sides of teeth, and reach down to the gumline

·         The new Colgate 360° Surround’s innovative wraparound cleaner is designed to provide a unique mouth feel for a new dimension of clean as you brush

·         Redesigned cheek and tongue cleaner gently cleans the cheeks and tongue where most germs reside

·         Multi-height, contoured bristle configuration with polishing cups helps to maintain a bright smile

·         The specially designed cleaning tip reaches the back teeth and other hard-to-reach places where germs hide

·         The ergonomic handle includes a non-slip grip making the toothbrush comfortable to use.

specially designed with wraparound features to deliver a healthier ‘whole mouth clean’ experience.”

Colgate has worked with a leading design firm that specializes in designing high-performance luxury cars, to create the Colgate 360° Surround, combining sophisticated design, innovative materials and superior cleaning features to help customers take the best possible care of their whole mouth.

Colgate 360° Surround Toothbrush will be retailed across the country at Rs. 75. It will be available in white, green, blue, and pink colours with a full head and soft or medium bristles.

For further information, please contact:
Atul Malikram
9827092823