BIG MAGIC India’s first exclusive channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Music & Bollywood has surged ahead of all established channels in the Hindi heartland of UP, MP & Bihar. The channel share (BIG MAGIC 17.4%) this week has overtaken long established channels like E24,Zoom,Mahuaa TV, Dabaang, Sahara Samay, Zee News UP, and a host of others. (Refer to table below--Source TAM- Week 21’11-May 1st to May 15th -21st -CS 4+, UP+MP+BIHAR)
In the battle for eyeballs, BIG MAGIC today is the only channel that has choice the viewers enjoy-- programs with the flavour of the region. With programs that are made for the people, with the people and about the people of the region, the channel has clearly shown that viewers resonate with shows, programs that tell their own story. The Channel derives huge synergies with RBNL’s already well established radio brand – 92.7 BIG FM, the leading radio network in this region, operating 11 Stations in the heartland. Giving real people the opportunity to realize their dreams, and by putting them on national television, BIG MAGIC has taken viewer engagement to another level
The channel came at a time when regional television needed a breath of fresh air to the fatigue viewers, also BIG MAGIC shows soon became clutter-breakers for both viewers and advertisers as well. With a refreshing programming lineup of Music, Movies, Bollywood and Humour, backed by strong distribution and innovative marketing initiatives, the channel have been faring exceedingly well. Several shows like ‘Darz Kiya Hain’ and ‘Lot Pot’ have already been lapped up by the audiences for their regional flavor beyond the popular and retro music bands. With the new shows like ‘Khiladi No 1’, the first ever on ground game show, hosted by popular radio jockeys & the first local talk show ,to be hosted by Aman Verma,’ Lo Kallo Baa’t, BIG MAGIC is sure to take its leadership to greater heights.
Sunil Kumaran, Business Head, BIG MAGIC, said, “We are ecstatic with this week’s numbers. We have made a place for ourselves in the Heartland in a short span of time, and now surged ahead of well established channels that have been there for a long time. Our programming logic is simple: to make programs that appeal and resonate with the lingo, lifestyle, of the region. The look, the feel of the channel has in a big way gone down well with the viewers. With our continued efforts in programming backed with an extensive marketing plan BIG MAGIC has become a favorite and an instant hit in the heartland. It is our endeavor to continue serving our listeners with the best local entertainment and advertisers with an excellent platform for their brands.”
Below is the graphical representation of the channel shares
BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 mn households in the heartland. The Channel will be placed on S-band, ensuring the channel is among the first 50 channels on the television sets, placed among the top Hindi GEC’s, ensuring excellent opportunity to see. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, Mall Activation, play-out seeding in malls, print and local cable.
For further detail, please contact
Atul Malikram
9827092823
Atul Malikram
9827092823
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