Ashok Leyland spreads its network in Jharkhand Opens new dealerships in Koderma

	Press Release

 

Ashok Leyland spreads its network in Jharkhand

Opens new dealerships in Koderma

Koderma: Ashok Leyland, the flagship Company of the Hinduja Group, expanded its operations in Jharkhand with the inauguration of a new dealership in Koderma. Spread over 25,000 sqft with 5 service bays, M/s JagdishAshok Leyland is equipped with modern tools, computerized system and infrastructure. With this, Ashok Leyland increases its network reach to 386locations, pan India and 57locations in Eastern Region.

“Jharkhand has always been a focus market for us and is expected to be one of the key growth drivers for the commercial vehicle industry, going by its increasing TIV numbers, especially in the M&HCV segment. We have striven to understand the specific requirements of the customers in this region and provide transportation solutions that are best suited for them. Our new outlet in Koderma is strategically located to address the burgeoning needs of the customer and will enhance our presence in the Northern side of the state,” said Mr. Rajive Saharia, Executive Director, Marketing, Ashok Leyland Ltd.

“The freight movement in this region is mainly driven by Coal, Stone chips and Sponge Iron and our flagship models 3116iL, 2516iL in the multi-axle range, tippers and tractors have been widely accepted by our customers for their rigidity, performance and low operational cost. We would be substantially increasing our foot print in the state to avail of the ensuing opportunities,” he added.

Mr. Saharia further elaborated on the Company’s aggressive plans to expand their network into Bihar, West Bengal, North East and Northern markets and said that our Company is well placed to deliver best-in-class products to our customers backed by an innovative service care package.

The Company offers the TatkaAL promise of reaching a customer anywhere on the Golden Quadrilateral or on the North-South, East-West corridors within 4 hours, restoration of vehicle in 48 hours with a penalty clause of Rs. 1,000 per day in case of any delay.  The Company has trained and developed over 16,000 mechanics and nearly 5,400 retailers across the country of which more than 2000 mechanics and 865 retailers are in the region.

Apart from the TatkaAL promise, Ashok Leyland’s comprehensive Driver Care Programme is going a long way in improving the lot of commercial vehicle drivers in the country and thereby addressing the growing industry concern of a dearth of good, trained drivers. The Company is the first auto major to have two driver training institutes at Namakkal (Tamil Nadu) and Burari (Delhi) with four more on the anvil at Haryana, Madhya Pradesh, Orissa and Rajasthan.