Varanasi, Get Ready to Play! Mattel opens “PLAYWORLD”, first-ever exclusive toy store, at I.P Mall

Varanasi, Get Ready to Play!

Mattel opens “PLAYWORLD”,
first-ever exclusive toy store, at I.P Mall

Varanasi 1^st August: For countless years Mattel has brought smiles to millions of families across India. The Mattel range consists of best-selling brands like Barbie®, the most popular fashion doll ever, Hot Wheels®, UNO®, Scrabble®, Fisher-Price®,  and includes a wide array of entertainment-inspired toy lines as well.  

In a pioneering move, Mattel has opened its first-ever exclusive toy store at I.P. Mall, Varanasi. Company official Ms. Ashwini Millns inaugurated the bright and colorful store, appropriately called “PLAYWORLD”.

Speaking on the occasion, Mr. Karun Gera, Commercial Director, Mattel Toys India said, “Our brands are very popular among young fans everywhere. I am extremely excited about the launch of this store, as I see PLAYWORLD establishing a strong connect with kids and parents throughout the city.”

With concrete plans of expanding into UP, there’s clearly no stopping “PLAYWORLD” now…so get ready to PLAY!

About Mattel India:

Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products. In India, the Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, and Scrabble®, as well as Fisher-Price® brands, including a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. In India, the company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toys and family products with high play value. At Mattel, we are "Creating the Future of Play."

For further information please contact 

Atul Malikram

7869912247