Haywards 5000 looks to inspire people of India through the Hausla Buland Anthem

Haywards 5000 looks to inspire people of India through the Hausla Buland Anthem

~ The Hausla Buland Movement “Her Kadam Hausla Buland” is a campaign  that seeks to collect stories of resolve and resilience of  common people  across 59 towns and cities of  India and synthesize them into a permanent property – the Hausla Buland Anthem.~

Bhopal- Haywards 5000 an iconic brand from SABMiller group, is taking its communication campaign, “Haywards Hai toh Hausla Buland” to a new level through the “Hausla Buland Movement” called “Her Kadam Hausla Buland”. The focus of the “Her Kadam Hausla Buland” is to collect the stories of resolve and resilience from people across country and use the snippets of their experience in the making of, “The Hausla Buland Anthem” that would inspire rest of the country.

The Hausla Buland campaign which was initiated last year now takes a new leap. From conducting street plays to emphasize the qualities of resolve and resilience, the campaign now seeks to empower and inspire the people of the country through the Hausla Buland Anthem. The anthem and the people’s experiences in the anthem will now become the brand identity of Haywards 5000. The campaign which received positive consumer feedback has set on a journey to connect with the heart, mind and soul of every common man in India.

Commenting on this initiative, Derek Jones, Director Marketing,, said, “Haywards 5000 is the flagship brand of the SABMiller group that has a strong equity with consumers across the country and the Hausla Buland campaign is a perfect platform to reach out and connect with them. In a country like India where the common man comes across various hurdles every day, it is important for him to jettison the feelings of negativity and work with resolve and resilience in everyday life. The Hausla Buland Movement will be excellent platform to take the campaign to the next level .We believe that the resulting anthem will be a source of inspiration to millions across the country.”

Taking this initiative to the people and to enable them to come and tell their stories of resolve and resilience, a canter will go across select towns. The stories, along with the snippets of their daily lives will be shot and included in the Hausla Buland Anthem video. The anthem will be a montage of real-life situations where the common man fights against day to day challenges and triumphs due to his resilience and never-say-die attitude. The idea is to build dynamic rapport and obtain testimonials from people on how they have displayed Hausla in their lives

 

For Further information please contact –

Atul Malikram

9827092823