Thyroid Disorders affecting 4.2 crore Indians every year1

Thyroid Disorders affecting 4.2 crore Indians every year¹

On World Thyroid Day, the Indian Thyroid Society alerts general public and doctors on the highly prevalent and undiagnosed disease

Lucknow, May 19, 2011: Ahead of World Thyroid Day, the message from the Indian Thyroid Society and Abbott India Limited is that untreated thyroid disorders are very common and it is estimated that 4.2 crore Indians¹ are suffering from thyroid disorders with almost 90% undiagnosed.² Often people suffer from a variety of ailments completely unaware that these could be linked to thyroid dysfunction. Thyroid problem is perhaps the second most common endocrine disease next to diabetes.¹

In order to create a greater understanding on the awareness and diagnosis of thyroid disorders and the co-morbidities associated with it, 40, 000 patients will be examined through 700 thyroid testing camps held across the country ahead of World Thyroid Day. 

According to Dr. R V Jayakumar, President of The Indian Thyroid Society (ITS), “Millions of people have an undiagnosed thyroid problem, and don't realize that it is the source of the other serious health challenges they face. Obesity, depression, fatigue, high cholesterol, infertility and many other conditions are very often the direct result of undiagnosed and untreated thyroid conditions. Thyroid disorders are also known to result in dyslipidemia which is an abnormal amount of cholesterol and/or fat in the blood. Dyslipidemia is known to be an important contributor to cardiovascular risks including all cause mortality.”

He added, “In order to avoid complications health wise it is important to go for a regular thyroid check up to ensure a long and healthy life. Think Thyroid, Think Life.”

The thyroid is a small butterfly shaped gland located in the 'neck' region, just under the Adam’s apple. It makes, stores and releases thyroid hormones that influence almost every cell in the body. In short, the thyroid gland facilitates smooth functioning of our body.

Dr. Sharad Kumar, Consultant Endocrinologist and Associate Professor Eras Medical College, Lucknow says, “The most common thyroid disorder, hypothyroidism, results when your thyroid gland fails to produce enough hormones. Hypothyroidism is often not suspected during the routine clinical assessment. Since thyroid hormone testing is not a routine test, the diagnosis is often not confirmed for years. If there are vague symptoms like weakness, a slight weight gain, depression, constipation and heavy periods, it is important to consult your local physician. There is no harm requesting for appropriate tests, which will most likely include a Thyroid Stimulating Hormone (TSH) test. The sensitive Thyroid Stimulating Hormone test is the most valuable single method to discover or confirm hypothyroidism. It enables doctors to identify even mild cases of hypothyroidism before symptoms appear.”

For further detail, please contact 
Atul Malikram 
9827092823 

1.        

The ALL NEW FRUCTIS Long & Strong:Longer, Stronger, Better!

The ALL NEW FRUCTIS Long & Strong: 

Longer, Stronger, Better!

The ALL NEW Garnier Fructis Long & Strong- a range of shampoo, conditioner & serum

Mumbai - Women today are plagued by many hair problems such as split ends, dull and weak hair that breaks easily which means you can’t grow your hair as long as you would like.

But now you have a reason to brighten up with The ALL NEW Garnier Fructis Long & Strong- a range of shampoo, conditioner & serum – A specialized system for longer and stronger hair!

Wash after wash, this formula enriched with active fruit concentrate, provides every level of the hair with fortifying actives that help strengthen the hair from within and improve shine on the outside. 

Results-

Hair is stronger from within and shinier on the outside.

·         Anti-Breakage: Hair is protected and fortified

·         Anti-Split Ends: Helps prevent from new ones from forming

·         Anti Dullness: Hair shines intensely

For the first time- Fructis brings to you The ALL NEW Long & Strong Serum that smoothes dry, frizzy and unruly hair making it shiny and manageable all day. The serum is the perfect product to complete your hair care regime and provide your hair all that it needs to be longer, stronger and better.

The All New Fructis Long & Strong range makes hair upto 5X stronger from the 1^st wash

Price (MRPs): 

·  Garnier Fructis Long & Strong Shampoo: Rs 199 for 400ml; Rs 117 for 200ml; Rs 64 for 100ml

·  Garnier Fructis Long & Strong Conditioner: Rs 130 for 180g; Rs 68 for 90g

·  Garnier Fructis Long & Strong Serum: Rs 199

The Garnier Fructis range also includes Shampoos & Conditioners for Normal Hair for Damage Care,  Anti-Dandruff, Sleek & Shine, Fall Fight, Fructis Kids (Mango Mischief & Sport Strawberry) and the best selling Shampoo + Oil 2 in One.

For any questions or advice, please contact the Garnier Hair Care Advisor on 022-2492 8284 or toll free number 1800 22 3000 or email at advisor@garnierindia.com

For more details, please contact:

Atul Malikram

09827092823

1500+ people colour their hair with the new Godrej Expert Hair Colour within 12 hours

1500+ people colour their hair with the new

Godrej Expert Hair Colour within 12 hours

- Creates a Happy Hair Record and enters the ‘Limca Book of Records’

In keeping with its Mission: Happy Hair, Happy You; Godrej Expert Hair Colour, India’s No. 1 brand in the hair colour category, sets a new benchmark by entering the Limca Book of records. 1500+ people coloured their hair with the newly launched Godrej Expert Hair Colour within a span of 12 hours. With this feat, Godrej Expert Hair Colour created history today at Chitrakoot grounds in Andheri in the presence of ace Indian fast bowler Zaheer Khan and Nisaba Godrej, President, Human Capital and Innovation, who graced the occasion and cheered the happy participants.

 

For further detail, please contact 
Atul Malikram 
9827092823 

http://coveragebypr24x7.blogspot.com/2011/05/1500-people-colour-their-hair-with-new.html

IDBI Mutual Fund appoints Debasish Mallick as MD & CEO

 

Mumbai: IDBI Asset Management Ltd. has announced the appointment of Mr. Debasish Mallick as MD & CEO, effective May 19, 2011.

Speaking on his appointment, Mr. Mallick said, “I am delighted to join IDBI Mutual Fund and I am excited about the opportunities that lie ahead. We at IDBI Mutual Fund  intend to deepen focus on company’s mission by assisting fellow investors in making informed investment choices. Backed by an enviable brand and our committed team, I am confident that we shall succeed in our mission”.

Shri Mallick, a post graduate in Economics and a Certified Associate of Indian Institute of Bankers, has nearly three decades of experience in the Banking industry.  Immediately prior to joining the AMC, he was head of Personal Banking Business for IDBI Bank Ltd. (West Zone) which included distribution of Mutual Fund products.  Shri Mallick also has long experience in the areas of Corporate Banking, International Banking, resource mobilization and Treasury among others.

For media queries, please contact :

Atul Malikram

9827092823

IDBI Mutual Fund appoints Debasish Mallick as MD & CEO

 

Mumbai: IDBI Asset Management Ltd. has announced the appointment of Mr. Debasish Mallick as MD & CEO, effective May 19, 2011.

Speaking on his appointment, Mr. Mallick said, “I am delighted to join IDBI Mutual Fund and I am excited about the opportunities that lie ahead. We at IDBI Mutual Fund  intend to deepen focus on company’s mission by assisting fellow investors in making informed investment choices. Backed by an enviable brand and our committed team, I am confident that we shall succeed in our mission”.

Shri Mallick, a post graduate in Economics and a Certified Associate of Indian Institute of Bankers, has nearly three decades of experience in the Banking industry.  Immediately prior to joining the AMC, he was head of Personal Banking Business for IDBI Bank Ltd. (West Zone) which included distribution of Mutual Fund products.  Shri Mallick also has long experience in the areas of Corporate Banking, International Banking, resource mobilization and Treasury among others.

For media queries, please contact :

Atul Malikram

9827092823

Edgen Murray establishes office in Mumbai to service growing energy sector demand in India

Edgen Murray establishes office in Mumbai to service growing energy sector demand in India

·                   Increased business opportunities in India as a result of growing energy demand and project needs 

·                   Opening new India head office in Mumbai to complement Delhi office in response to market demand

·                   Complements investment in state-of-the-art distribution centre and Asia Pacific HQ in Singapore

Edgen Murray, a leading global distributor of speciality steel products and logistics solutions for the energy sector, is expanding its reach in India, with the opening of its new India head office based in Mumbai.

The new office will primarily service Edgen Murray’s offshore exploration and production (E&P) business in India, moving the company closer to this customer base. The company has historically supplied major steel packages to India upstream projects including the Tapti and Panna oil and gas fields and also the Hydra Project. The downstream and power sectors will however continue to be important markets for Edgen Murray’s Mumbai and Delhi operations, building on existing supply to key power sector projects.

The establishment of a presence closer to customers is supported by positive sector trends. India is currently the world’s fifth largest energy consumer and its demand is continuously growing.[1] Meanwhile, India is also forecast to become the world’s third largest steel consuming country after China and the US in 2011, according to the World Steel Association.

India’s offshore sector growth is expected to be strong in the next five years, specifically in relation to deepwater fields coming on-stream inside this period.[2] India’s ongoing demand for steel is also significant. According to the World Steel Association, demand grew 7.5 percent during the global financial crisis and is expected to grow further in 2011.

“The country’s large natural energy reserves coupled with the ever growing energy needs has resulted in a surge in energy-related projects in recent years,” says Michael Craig, Executive Vice President and Managing Director, Eastern Hemisphere, Edgen Murray. “This has created an increase in demand as well as new opportunities in an expanding Asia Pacific market.”

“Opening an office in Mumbai delivers customers a range of important benefits. From developing a deeper understanding of a customer’s requirements to being better able to match our expertise to specific needs and respond at greater speed,” adds Mr. Craig. 

Edgen Murray’s presence in India is complemented by its expanded operations in Singapore, where in December 2010 the company opened a new, state-of-the-art distribution centre to increase its ability to service customers in the region. The new $25 million SGD, 18,000m² facility provides capacity to stock in excess of 30,000 tonnes of product, representing the single largest capital investment made in the history of the company.

ENDS

About Edgen Murray

Edgen Murray is a global distributor of high performance steel products manufactured for use in specialised applications throughout the energy infrastructure markets and individual industrial segments. Supplying both new construction projects and maintenance, repair and operational requirements, Edgen Murray offers a broad range of materials, technical expertise, and customized solutions through more than 30 worldwide locations spanning the Americas, Europe, Middle East, and Asia Pacific. For more information, visit www.edgenmurray.com

For further information please contact:

Kashmira Powale

9867520721

SAB TV’s Taarak Mehta Ka Ooltah Chashmah ‘Ready’ to welcome Salman Khan…!

SAB TV’s Taarak Mehta Ka Ooltah Chashmah ‘Ready’ to welcome Salman Khan…!

Mumbai, May 23, 2011: This summer with the temperatures soaring high, the members of Gokuldham Society were electrified and totally stunned with a surprise visit. Bollywood’s most flamboyant and loved actor Salman Khan, made a power packed entry on the sets of SAB TV’s ‘Taarak Mehta ka Ooltah Chashmah’.The news of Salman Khan visiting Gokuldham society members spread like a wildfire. The entire society waited with a baited breath to meet the Superstar ‘Salman Khan’.

Upon witnessing the dhamakedaar entry, the entire society was filled with an excited buzz.Dayaben aka Disha Wakani was too stunned for words at his arrival and could not resist first doing an ‘aarti’ the Daya way and then showing him her signature ‘garba’. Salman being a true sport accompanied her and delighted the society members with his impromptu performances.

 

Tapu Sena and the others insisted on Salman teaching the entire society members some dance moves from his upcoming movie. Salman readily taught them some moves and dedicated a song to his favorite, Daya ben!

Salman Khan couldn’t stop expressing his love for the show. Sallu bhai is a big fan of the show and follows the show whenever he can. He loves how the society lives together and supports each other even during rough times. It came in as a surprise when Salman said, he adores the unique dialogue delivery skills of Daya ben. Daya ben immediately started rattling a few dialogues. What then followed was fun and non-stop dose of entertainment.

Creating all the excitement, Salman Khan said, “I was very pleased to be a part of this show today. I have worked with Dilip Joshi since my ‘Maine pyaar kiya’ days and it was great meeting him again here today. I especially came to meet Daya bhabhi and I was all ready for all the fun on the sets.”

Needless to say, all the society members got a real treat with this little surprise visit and could not stop chattering about his visit until much afterwards.

Said an elated Disha Wakani aka Disha Wakani, “It was such a surprise to see him. Had I known he was coming, I would have made some of my delicious Aam rus – Puri for him. I’m sure he would have loved it. He even gave my Tapu a cricket kit. I am so happy; my Tapu also got what he had always dreamed of.”

Dilip Joshi aka Jethalal was still in disbelief and said, “One always dreams of meeting their idols and stars. Who would expect a Star like Salman would walk into your very own housing society, that too to surprise you. It was truly a remarkable experience which I will not forget in a hurry.”

Catch Salman Khan in action in your favourite show Taarak Mehta Ka Ooltah Chashmah on 30th May, only on SAB TV

For further detail, please contact

Atul Malikram

9827092823

KING GEORGE RANGE OF FLAT LINK BRACELETS, A GIFT OF LOVE FROM A DAUGHTER TO A FATHER

                

Press Release

KING GEORGE RANGE OF FLAT LINK BRACELETS, A GIFT OF LOVE FROM A DAUGHTER TO A FATHER

The exclusive and exquisite “King George” bracelet line, brought out by French cutting-edge luxury jewellery manufacturer Akillis, holds a special place in the heart of CEO Caroline Gaspard. The trend-setting designer of fine jewellery that looks firmly into the future has dedicated the entire range to her beloved father.

Caroline Gaspard got the idea for the line of flat-link bracelets when she was looking for a bracelet to match her father’s watch. This inspired the master designer to come up with “King George” range in 18 karat gold and titanium, encrusted with diamonds. Family has an important place in the heart of our young designer, and so she did not hesitate to name her very first range “King George” after her father’s name. For Caroline Gaspard, every person is unique and deserves to wear the perfect jewel.

Not your everyday jewellery designer, Caroline Gaspard is an avant garde designer whose trend-setting creations have attracted avid followers from Russia to France and other parts of the world. Akillis is now set to conquer the Middle East with the recent launch of her jewellery range in the region.

Akillis has its showroom situated in prestigious rue Cambon, Paris with select distributors across the world stocking its products. Akillis recently announced plans to expand its distribution network throughout the Middle East and India through opening of boutiques, appointment of franchise partners, shop in shops and retail corners across the region as part of its first phase of expansion.

PHOTO CAPTIONS:

·         The King George Collection, an inspired work from Akillis

For more information, please contact

Atul Malikram

9827092823

Excalibur Lady Passionately feminine, exclusively mechanical

Excalibur Lady

Passionately feminine, exclusively mechanical

Combining the power of an iconic model with the subtle elegance of a totally feminine timepiece, the Excalibur Lady collection from ROGER DUBUIS opens a new chapter in the history of the Geneva-based Manufacture. Incorporating all the traits on which the reputation of the Excalibur collection is based, this feminine collection is distinguished by a finer silhouette that shows off its harmonious curves. This look is echoed in the excellent finishing touches, revealing a ROGER DUBUIS mechanical movement that meets the most demanding requirements of haute horlogerie. Passionately feminine, exclusively mechanical: this is the Excalibur Lady collection.

If the sparkling beauty and slender markers of this collection were to be unveiled on the runway, we would think of them in terms of haute couture. More discreetly entwined around a feminine wrist, Excalibur Lady proudly bears the attributes of haute horlogerie. Through the boldness of its expression as much as by its mechanical movement, the new Excalibur Lady collection from ROGER DUBUIS is part of a decidedly contemporary movement: a spirit that deftly combines assertive femininity and the mechanical excellence of haute horlogerie.

From the Excalibur collection that has defined the finest periods of the Manufacture ROGER DUBUIS from 2005 onwards, the new Lady collection has retained the features that form its emblematic codes: three horns for the bracelet fixing, a highly distinctive grooved bezel and slender Roman numerals. These new aesthetic preferences help to create a more subtle and decidedly feminine silhouette. From its masculine predecessor, it seeks to retain this unique character, this touch of extravagance that incontrovertibly marks it out from its peers in the world of haute horlogerie.

For more information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Haywards 5000 looks to inspire people of India through the Hausla Buland Anthem

Haywards 5000 looks to inspire people of India through the Hausla Buland Anthem

~ The Hausla Buland Movement “Her Kadam Hausla Buland” is a campaign  that seeks to collect stories of resolve and resilience of  common people  across 59 towns and cities of  India and synthesize them into a permanent property – the Hausla Buland Anthem.~

Bhopal- Haywards 5000 an iconic brand from SABMiller group, is taking its communication campaign, “Haywards Hai toh Hausla Buland” to a new level through the “Hausla Buland Movement” called “Her Kadam Hausla Buland”. The focus of the “Her Kadam Hausla Buland” is to collect the stories of resolve and resilience from people across country and use the snippets of their experience in the making of, “The Hausla Buland Anthem” that would inspire rest of the country.

The Hausla Buland campaign which was initiated last year now takes a new leap. From conducting street plays to emphasize the qualities of resolve and resilience, the campaign now seeks to empower and inspire the people of the country through the Hausla Buland Anthem. The anthem and the people’s experiences in the anthem will now become the brand identity of Haywards 5000. The campaign which received positive consumer feedback has set on a journey to connect with the heart, mind and soul of every common man in India.

Commenting on this initiative, Derek Jones, Director Marketing,, said, “Haywards 5000 is the flagship brand of the SABMiller group that has a strong equity with consumers across the country and the Hausla Buland campaign is a perfect platform to reach out and connect with them. In a country like India where the common man comes across various hurdles every day, it is important for him to jettison the feelings of negativity and work with resolve and resilience in everyday life. The Hausla Buland Movement will be excellent platform to take the campaign to the next level .We believe that the resulting anthem will be a source of inspiration to millions across the country.”

Taking this initiative to the people and to enable them to come and tell their stories of resolve and resilience, a canter will go across select towns. The stories, along with the snippets of their daily lives will be shot and included in the Hausla Buland Anthem video. The anthem will be a montage of real-life situations where the common man fights against day to day challenges and triumphs due to his resilience and never-say-die attitude. The idea is to build dynamic rapport and obtain testimonials from people on how they have displayed Hausla in their lives

 

For Further information please contact –

Atul Malikram

9827092823

FIGHT OR FLIGHT ?

FIGHT OR FLIGHT ?

- FORMER HEAVYWEIGHT CHAMP MIKE TYSON SHARES HIS LIFE AND HIS LOVE OF BIRDS IN A SURPRISING NEW SERIES, TAKING ON TYSON -

Premiering On Animal Planet on June 6th

"The first thing I ever loved in my life was a pigeon." -- Mike Tyson.

You know Mike Tyson as the former world heavyweight champion. In June 2011, tune in to Animal Planet to meet Mike Tyson, the pigeon lover.

Heavyweight boxing legend and Brooklyn native, Mike Tyson always has loved breeding and raising pigeons. These birds have been an integral part of his life from his childhood. In fact, Mike threw his first punch when a neighbourhood bully killed one of his beloved pigeons and threw it in his face. Of course, Mike would go on to be one of the most famous, and infamous, champions in boxing (and sports) history. And through it all, his pigeons and his rooftop pigeon coops remained his one constant and secret solace. Now, in the new Animal Planet series TAKING ON TYSON, Mike goes beyond just raising his feathered friends – he will race them for the very first time. With unprecedented access to the neighbourhood haunts he grew up in and lifelong friends who surround him, this docudrama introduces audiences to the highly competitive, bizarrely fascinating subculture of pigeon racing. The stakes are high in a sport that has just as much machismo as boxing. But this time it’s not about money; it’s about bragging rights.

TAKING ON TYSON will air every night at 9 pm from 6^th June to 19^th June on Animal Planet.

From the rooftops of Jersey City to the streets of Brooklyn, this unique series profiles

The enigmatic Mike Tyson as the boxing legend reconnects with his roots and returns to his childhood neighbourhood to face his next challenge. Tyson’s pigeons have provided him with tranquillity and escape throughout his tumultuous life. Now, along with a band of close friends who share his love for these avian athletes, he enters the realm of pigeon racing. TAKING ON TYSON is an enriching window into Mike Tyson’s complex life, where the road to self- awareness, the path to inner peace and the vision into the future… is with these birds.

“The first thing I ever loved in my life was a pigeon. I don't know why… I feel ridiculoustrying to explain it,” says Tyson. “Pigeons are a part of my life. It’s a constant with my sanity in a weird way; this is just what I do. If I'm lucky enough to die an old man, I'm going to have birds.”

Supporting the novice racer are the members of Tyson’s Corner: Mario Costa, his lifelong friend and promoter/manager; Vinnie Torre, his esteemed and respected pigeon trainer; and the Roman Brothers, his pigeon caretakers. His rivals include the younger yet more experienced racers Joe Green and Helder Rodrigues.         

For more information, please contact:

Atul Malikram

9827092823