Deven Bhojani to don Paro’s look for Mrs. Tendulkar

Deven Bhojani to don Paro’s look for  Mrs. Tendulkar

Fashion bug has caught the members of Gangaram Godbole society and everyone is gearing to participate in various rounds to take part in Fashion show.Mrs. Tendulkar aka Deven Bhojani and Vibha aka Kishori Godbole are all set to sizzle the dance floor with a dance performance on Dola Re Dola. In the upcoming track Gangaram Godbole bank employees will be seen participating in a personality contest arranged by head office. It will have several rounds like talent round, fashion show, personality round and grand finale. During the talent round Deven Bhojani & Kishori Godbole will both be seen putting their best dance feet forward to match astounding performances of Aishwarya & Madhuri in Dola Re Dola song. It’s almost like an ode to them.

Deven Bhojani said that, “We were given themes and had to choose a song based on that theme. We decided to perform on Dola Re dola as it is a unique song and has great entertainment value. According to the theme the husband has to introduce his wife through a song and the competition is between all women contestant performing in the talent round. So it was important for me to focus on Vibha putting her best foot forward and going to the next round.”

He further said that, “It was extremely difficult as I had to wear Sari and while wrapping it I had around 80 safety pins all around me. In my wig too there were around 70 pins and I had to perform well and also keep my costume intact.”

Kishori Godbole commented, “It was so funny to see Deven get into the character of Paro. He perfected his dance steps to the tee. It was difficult as he was wearing a sari but, the grace with which he performed the sequence it was a treat to watch him perform. I was taken aback with the energy that he added to the performance and we surely did justice to the song.”

It was an exciting shoot for Deven Bhojani as his wife Jagrati who, is a trained dancer came to his help on and off the sets too. She specially took timeout to help him perfect his steps and even accompanied him on the sets to help him out.

Deven stated that, “My wife is a trained bharatnatyam dancer and has learnt folk dance from Sanjay Leela Bhansali.It was really very sweet of her  to take time out and help me on Dola Re Dola song which coincidentally is from movie directed by Sanjay Leela Bhansali.”

Watch the enthralling performance of Deven & Kishori on Dola Re Dola this Friday on Mrs. Tendulkar at 9:30 p.m. only on SAB TV

Tune in to watch Mrs.Tendulkar on SAB TV every Mon-Fri at 9:30 p.m.

For more information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Hon. Minister for New & Renewable Energy Dr. Farooq Abdullah dedicates first Suzlon S97 wind turbine in Tejuva, Rajasthan

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Hon. Minister for New & Renewable Energy Dr. Farooq Abdullah dedicates first Suzlon S97 wind turbine in Tejuva, Rajasthan

The Honourable Minister for New and Renewable Energy, Dr. Farooq Abdullah, inaugurated and dedicated to the nation Suzlon’s latest offering – the S97 – 2.1 MW wind turbine, in a ceremony in Tejuva, Rajasthan on Tuesday, 26^th of July 2011.

Speaking at the event, Dr. Abdullah said: “Renewable energy has a critical role to play in the nation’s development – and wind energy has been one of the most important contributors in this space.

“India is today the fifth largest wind power market in the world.  It is also a leader in exporting wind turbines to mature and emerging markets. Suzlon’s S97 is another example of our nation’s leadership in this important and fast-growing sector.”

Speaking at the event, Mr. Tulsi R, Tanti, founder, Chairman and Managing Director, Suzlon Group said: “This is a proud moment for us. The S97 is an enhancement of our proven S88 technology platform, and extends our reach in medium and low wind speed sites abundant in India and around the world.

“This development would not have been possible without the visionary policies and encouragement from our Central and State governments, as well as the regulatory bodies and nodal agencies. Rajasthan in particular has been a leader in driving wind power development, and we are happy to inaugurate our first S97 installation in the world here today.

“We stand proud of our contribution to the wind sector in India, the national economy, and society at large.”

Also attending the event were, Dr. Jitendra Singh - Energy Minister, Government of Rajasthan; Sh. Sudhansh Pant - Director, Rajasthan Vidyut Prasaran Nigam; Sh. Nareshpal Gangwar – CMD, RRECL; Sh. B.L. Khamesra, MD, Jodhpur Discom; Sh. Chhotusingh Bhati - MLA, Jaisalmer; Sh. Saleh Mohammad - MLA, Pokhran; Sh. M P Swami - Collector, Jaisalmer District; Sh. Abdullah Fakir - Pramukh, Zilla Parishad; and Sh. Babulal Singhvi - CMD, Friends Group of Companies.

Suzlon S9X portfolio:

The S9X suite is an evolution of Suzlon’s proven S88 – 2.1 MW technology platform, and is built around a core doubly fed induction generator-based technology. A compact and modular DFIG design allows ease of serviceability and meets the latest grid requirements for smoother wind power plant connectivity. New blade designs, with a rotor diameter of 95 meter and 97 meters, offer a larger swept area add to this with greater energy capture and power production from moderate to low wind speeds. To ensure the highest standards in quality, Suzlon’s blade testing far exceeds industry baseline by simulating total life cycle of blade (1 million cycles) in most extreme onsite conditions.

The turbines boast variable tower heights of 90 or 100 meters, leading to low cost optimization and higher power generation. The S9X turbines also comply with low voltage regulation requirements, this leads to better compliance with grid regulation. Additionally, improved sub-systems – like the new pitch and yaw systems – have increased system reliability of the machines.

Suzlon India:

Established in 1995, Suzlon is today’s India’s market leader in wind energy, contributing over 6,000 MW of the approximately 14,000 MW installed in the country today. Suzlon pioneered the end-to-end commissioning model, covering all aspects of the wind value chain from site identification, to turbine development and manufacturing, installation and commissioning, power evacuation infrastructure, lifetime maintenance and finally taking the cheque for generation revenues back to the customer.

Suzlon in Rajasthan:

Suzlon entered the Rajasthan market in 2000, and in just over a decade captured 64 per cent market share, with installations of 1,045 MW from turbines of capacities ranging from 350 kW to 2.25 MW.  The company, as part of its concept to commissioning model, also developed power evacuation of approximately 1,155 MW with four substations already operating and three additional substations planned. Suzlon has established infrastructure to evacuate total of 1,000 MW of power in Jaisalmer district, where the company has an installed capacity of over 830 MW. The company also created more than 2,000 jobs in the state, and has a substantial CSR footprint through the Suzlon Foundation.

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About Suzlon Group: The Suzlon Group is ranked as the world’s fifth largest* wind turbine supplier, in terms of cumulative installed capacity, at the end of 2010. The company’s global spread extends across Asia, Australia, Europe, Africa and North and South America with over 17,000 MW of wind energy capacity installed in 25 countries, operations across 32 countries, a workforce of over 13,000 and revenues of approximately US$ 4 billion. The Group offers one of the most comprehensive product portfolios – ranging from sub-megawatt on-shore turbines at 600 Kilowatts (KW), to the world’s largest commercial 6.15 MW offshore turbine – with a vertically integrated, low-cost, manufacturing base. The Group – headquartered at Suzlon One Earth in Pune, India – comprises Suzlon Energy Limited and its subsidiaries, including REpower Systems SE in which the company holds ~95 per cent share. Visit us at www.suzlon.com

Source: *BTM Consult ApS – A part of Navigant Consulting – World Market Update 2010.

Media Contact:

Atul Malikram

9827092823

pr@atulmalikram.in

3rd edition of Mahindra Auto Quotient Quiz begins

                                                            

3^rd edition of Mahindra Auto Quotient Quiz begins

Unique pan India auto quiz reaches out to Engineering Colleges and B Schools across the country

Mahindra & Mahindra Ltd. (M&M), a part of the US $12.5 billion Mahindra Group, has announced the launch of the third season of Mahindra Auto Quotient (AQ), a first of its kind pan-India Auto Quiz, telecast on India’s leading English news channel, NDTV 24x7.

Auto Quotient is part of Mahindra’s endeavour to support and promote young automotive talent across the country’s engineering colleges and B schools. The inaugural edition of the quiz which was held in 2009, received an enthusiastic response from engineering students throughout the country and in 2010 Mahindra took a step further by encouraging auto enthusiasts from B-schools to participate as well. This year the quiz has taken a whole new dimension as it now reaches out to students across 44 cities, having increased from 20 cities last year.

Mahindra AQ is a first of its kind initiative by an automotive company in India - perhaps even in the world- and through this pioneering initiative the company is seeking to make more and more enthusiasts across the country passionate about Automobiles. It is all about the proposition of connecting and bringing together auto enthusiasts, from every walk of life, on the same platform.

Students can now participate in the quiz by registering on www.mahindraaq.com  The website has plenty of trivia on the website to keep the grey cells busy. One can also log on to Facebook and win exciting Mahindra AQ merchandise.

The regional rounds will be conducted across 44 cities, targeting students spread across engineering colleges and B-schools. The winners of this round take part in a special Live Quizzing Round on the same day, with the winning team securing a place in the Regional Finals. Each of these 20 cities has one team each participating in the regional finals. There will be four such regional finals in the zones of North, South, West and East with 20 teams competing in the Regional Final rounds, vying for a place in the Grand National Final. Noted auto journalist, Siddharth Vinayak Patankar, Editor-Auto and Senior Anchor, NDTV, conducts the quiz for both the Regional Finals as well as the Grand National Final.

Auto enthusiasts across India can look forward to an action packed telecast of Mahindra AQ on NDTV, making this a much awaited and talked about event.

Winners of the grand finale will receive an all expenses paid trip to the largest auto show in the world – the ‘Geneva International Auto show’. The 1st runner up team gets to experience the thrill of ’ ‘Dune Bashing’ in Dubai, while the 2nd and 3rd runners up get the opportunity to participate in the ‘Mahindra Great Escape’, one of the most eagerly anticipated events on the Indian off-roading calendar. Participants will also stand a chance to win other exciting prizes.

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For more information, please contact: 
Atul Malikram 
9827092823 

Bigg Boss winner Rahul Roy & singer Kumar Shanu opens up with Aman Verma!!!

Bigg Boss winner Rahul Roy & singer Kumar Shanu opens up with Aman Verma!!!

The upcoming episodes of Lo Kallo Baat are sure going to be interesting. It has two artistes who have literally surfaced after a long hiatus! The first Bigg Boss winner, actor Rahul Roy, does a hula hoop with Aman Verma and even sang for Aman on Lo Kallo Baat…where a Bigg Boss prank was played on him. Later he shared his experience on Bigg Boss and what he is doing currently. Rahul Roy revealed secrets like how he proposed to his wife, how is envious of Shahrukh Khan, how he prepared for his role in the movie Junnon and lots more….

The other celebrity is singer Kumar Shanu, who once upon a time took Bollywood by surprise with his hit numbers in a series of films. Shanu, who has being lying pretty low is back…He shares his forthcoming plans and some interesting anecdotes for Lo Kallo Baat viewers.

The episode will showcase Phatakhedar news, songs with desi mix and much more… Rahul Roy & Kumar Shanu share their amazing experiences with Aman who with his toli of Lo Kallo Baat brings out the best for the viewers.

Lo Kallo Baat, the extremely popular show on BIG MAGIC is warming both the hearts & homes of the people of UP, MP  & Bihar, the Hindi heartland of Hindustan, with its spicy content & super interviews. Anchor Aman Verma and his toli will every week bring a series of your favorite Bollywood stars on the show and chat & share their most hilarious moments with the viewers

So Catch Comedian Actor Rahul Roy & Kumar Shanu reveal secrets on Lo Kallo Baat with Aman Verma on Wednesday & Thursday at 8.30 pm only on BIG MAGIC.

For further Information, please contact:

Atul Malikram

9827092823

Bollywood Singers rock Lo Kallo Baat with Aman Verma!!

Bollywood Singers rock Lo Kallo Baat with Aman Verma!!

Lo Kallo Baat, with funny man Aman Verma and his toli of Miss Tana Tan & Chotelal have been rocking the Hindi Heartland of UP, MP  & Bihar with its spicy content & Bollywood star interviews week after week. In the next two days Lo Kallo Baat will have exceptional singers like Mamta Sharma of Munni Badnaam Hui fame…& Rahul Vaidya of Indian Idol, who will rock the show with their high quality performances and success stories to tell. Aman Verma and his toli take the viewers on a roller coaster ride singing, dancing, chatting…with Munni Mamta & Idol Rahul.

 

 Mamta Sharma, who truly represents exceptional new, raw talent from the remotest parts of India, has become the new singing diva in recent times. It is said Munni badnaam hokar Mamta ko naya naam aur shohrat de diya! Later, we also have desh ka awaaz, Rahul Vaidya who is a perfect example of a complete package – great voice, exceptional singing and amazing stage presence and above all he is janta’s chosen one. He represents the youth of today through his extraordinary singing talent. 

For all those who love Bollywood music this episode is a must-- to know more about these singers & their latest upcoming projects. Rahul Vadiya & Mamta Sharma share their amazing experiences with Aman who with his toli of Lo Kallo Baat brings out the best for the viewers. The episode will also showcase phatakhedar news, latest songs with desi mix and much more…

Lo Kallo Baat, the extremely popular show on BIG MAGIC, is one of the shows on the channel that has taken the channel to the No 1 position. The show has won over both the hearts & homes of the people of UP, MP & Bihar, the Hindi heartland of Hindustan, with its spicy content & super interviews with your favorite Bollywood stars. The show with its local flavor interspersed with humor, catchy happenings, current news and fun & entertainment is today one of the top watched shows on BIG MAGIC.

So Don’t Miss Indian music industry’ s upcoming Singers Rahul Vaidya & Mamta Sharma on Lo Kallo Baat with Aman Verma on Wednesday & Thursday at 8.30 pm only on BIG MAGIC.

For more details please contact

Atul Malikram

09827092823

SAB TV unveils new Brand Campaign; reiterates brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’

SAB TV unveils new Brand Campaign; reiterates brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ 

Mumbai: SAB TV, India‘s leading family comedy entertainment channel is the first GEC to clearly position & communicate its brand promise and offer programming content in line with its promise. This distinct positioning has led to channel loyalty and resulted in substantial growth for the channel. Soon other GEC’s too realized the essence of establishing their brand positioning and followed suit to redefine and reinforce their brand promise.

The new brand ad in this series reinforces the brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ and establishes that it is now a way of life for so many viewers, who are a part of the SAB family.

The story revolves around the theme “Jab Sab ho Saath toh baan jaaye baat” underlining Asli Mazaa Sab Ke Saath Aata hai.

The TVC features a crying baby who, despite numerous efforts by the family members cannot be put to sleep. In the late hours of the night every member of the family right from the mother to mother-in-law to the sister and brother in law is taking turns to sing the baby a lullaby, a popular Hindi film song ‘lala lala lori’ in their own rendition. But the baby ends up crying more and family members wonder what to do to put the child to sleep.

Commenting on new campaign Mr. NP Singh, COO, MSM Network said that,”SAB TV is reinforcing its unique positioning with yet another brand campaign. I expect the new campaign to help the channel grow its loyal viewer base manifolds.”

Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said that, “We have strengthened our bond with the viewers by offering them light hearted entertainment that appeals to the entire family. Our brand campaign reiterates our promise of Asli Mazaa Sab Ke Saath Aata Hai and will surely add to the growing base of SAB families.”

The film is directed by one of India’s highly acclaimed ad film-maker; Vijay Maurya.The campaign has been launched simultaneously across leading TV channels,Multiplexes,print and digital medium to deliver the communication amongst the family audience.

For further details, please contact:

Atul Malikram

7869912247

Future Generali launches Bima Advantage

Future Generali launches Bima Advantage

Unique unit-linked endowment plan with enhanced insurance cover feature that offers protection + wealth creation

·          A combination of protection and investment, that helps fulfill medium & long term financial goals

·          Enhanced Insurance Cover feature increases life cover and financial security

·          Maximize returns with the choice of six investment funds to match risk appetite

·          Flexibility to choose Policy Term, Basic Sum Assured, Enhanced Insurance Cover and a host of options like switching, re-direction, partial withdrawals and surrender

Mumbai: Future Generali India Life Insurance Company, the Insurance joint venture between Future Group of India and Generali Group of Italy, has launched Future Generali Bima Advantage, a unit-linked endowment plan that not only helps build wealth, but also offers protection, with an option to double your insurance cover from the very inception.

The policy holder can opt for Enhanced Insurance Cover to enhance the life cover under the policy, at inception and in the event of demise of the life assured, the Enhanced Insurance Cover sum assured is paid in addition to basic plan sum assured, to the nominee.

On maturity of the policy, fund value as on date will be paid to the life assured. The policy holder can choose to receive the maturity benefit under settlement option through periodical payments after the maturity date for up to 5 years. On death of the life assured during the settlement period, the fund value will become payable. Future Generali Bima Advantage has term options of 10 to 30 years and is available for customers in the age group of 7 to 65 years.

The basic premiums, net of applicable charges, are invested in unit funds of the customer’s choice. This plan provides for a choice of investment funds, thereby, adding flexibility in directing the investments to any or all of the 6 unit linked funds of the company. 12 free fund switches per year means investors also enjoy flexibility to manage their investment actively. Future Generali Bima Advantage also allows four free partial withdrawals in a policy year, facilitating easy access to invested funds, whenever required.

Minimum basic sum assured for policy holders between 7 to 45 years, is half the policy term or 10 times the annualised basic premium, whichever is higher. For policy holders aged 45 years & above, the minimum sum assured is 0.25 times the policy term or 7 times the annualized basic premium, whichever is higher.

Deepak Sood, MD & CEO, Future Generali India Life Insurance Company said, “Life Insurance Policies are primarily taken to protect the family from the financial insecurity that is inevitable in the event of an untimely demise of a bread winner in the family. With the Enhanced Cover Feature, one can substantially increase life cover and financial security for loved ones. The plan offers a wide choice of investment funds to suit varying risk appetites and keeping in mind the current volatility of markets. In summary - Future Generali’s Bima Advantage is a well designed, uncomplicated ULIP that has been designed to deliver unmatched flexibility to manage investments, allow easy accessibility to funds and ensure complete transparency of charges – all in a customer-friendly package that will help policy holders meet their medium to long term financial goals.”

Future Generali is currently active through 191 offices with over 56,000 licensed advisors. Besides this large network of agents and offices, Future Generali also offers its Total Insurance solutions across Future Group malls.

For Further Information Please Contact:

Atul Malikram

7869912247

Successful Gojiyo ‘Avatars’ wrestle with the star cast of Zindagi Na Milegi Dobara

Successful Gojiyo ‘Avatars’ wrestle with the star cast of Zindagi Na Milegi Dobara

Ø  Successful Gojiyo Avatars played Tomatino with Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Abhay Deol, Kalki Koechlin & Zoya Akhtar

Ø  Avatars emerged winners and took home exciting gift hampers

July, 2011: Gojiyo, India’s first online virtual reality world organized ‘The Tomatino’ festival for a few lucky Gojiyoites with the star cast of the much awaited movie Zindagi Na Milegi Dobara. The contest winners enjoyed this meet and greet session with Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Abhay Deol, Kalki Koechlin & Zoya Akhtar. The grand event was held at the Westin, Gurgaon which successfully brought the very popular Spanish tradition to the city.

Gojiyo was lauded for taking this initiative and creating memorable moments for everyone present at the event. The Gojiyo team left no stone unturned for creating a similar out-of-the-world experience for its patrons in the real world. In the real world, the successful Gojiyo ‘avatars’ found themselves competing with none other than Hrithik, Katrina, Farhan, Abhay & Kalki. A large kiosk was set up to bring in the experience of the fun Tomatino festival. Each participant was required to aim the tomato through the ‘O’ of Gojiyo. The participant who was successful in doing so was declared the winner. While wrestling with the stars was not a mean task, our virtual heroes emerged as winners and took home exciting gifts and wonderful memories. Making the morning more beautiful and fun-filled, Gojiyo contest winners danced and sang songs with the entire star cast of Zindagi Na Milegi Dobara. There was also a quick rapid fire question round between the winners & the stars.     

Speaking on the occasion Mr. Ashutosh Tiwari, Executive Vice President - Strategic Marketing Group, Godrej said, “At Gojiyo, we have always strived to design activities that are experiential for consumers.  Through this contest, we hope to give our Gojiyo ‘avatars’ best of both the worlds – virtual and real.  For creating a utopian world for our virtual heroes, collaboration with Zindagi Na Milegi Dobara was most appropriate. While our initiative to bring the world closer through this digital gaming and networking site has recorded a fabulous response of 7 lakh registrations in its first year, we will constantly work towards creating enjoyable and superior experience for our ‘Avatars’.”

Sharing his experience, Hrithik Roshan said “The Tomatino event was unique and very well planned. The themed game was brilliant which allowed Gojiyoites emerging out as great sport players. I must say that this event certainly made me nostalgic and relive the Spanish moments during the making of the movie. I had a wonderful time with the Gojiyoites.”

Enthralled and excited, Katrina Kaif said “I was very happy to be a part of this event. The enthusiasm displayed by the Gojiyo contest winners was commendable. The idea of making the contestants play the ‘Tomatino’ was very interesting. The participants’ precise aim and game spirit left me amazed. Thank you Gojiyo for a very fun –filled morning.”    

The corridors of the Westin hotel resonated with the cheers and applaud of the participants. Sparsh Goyal, contest winner from Indore said, “On learning that I would get the opportunity of playing Tomatino with the star cast of Zindagi Na Milegi Dobara, I was ecstatic. Gojiyo can be credited for fulfilling my dreams. Hrithik and Katrina are great sport players. They were all very friendly and welcoming. I will always cherish this Spanish experience all my life.”       

This elegant yet adventurous afternoon was full of exuberance and excitement. The Tomatino festival with the Indian flavor was surely a very successful and fun-filled event.

For further information please contact:

Atul Malikram

9827092823